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Tips & Tricks

19 May 2017

The Implications of WannaCry

A lethal malware holding digital documents ransom As I’m sure you will be aware by now, there was a recent global malware outbreak – “WannaCry”. This attack struck...

15 May 2017

How to Build a Twitter Following

What Katy Perry And Her Friends Can Teach Us About Getting Twitter Followers Building a strong Twitter following is often at the top of a lot of content marketer’s to-do...

12 May 2017

The Tools You’ll Need For Tracking Content Marketing Campaigns

Sometimes, friends and family not in the digital industry will ask me questions like, “Why am I seeing this ad on Facebook? How did they know I was looking at this...

4 May 2017

5 Important Content Marketing Metrics You Might Not Be Tracking

Measuring success is an integral part of your content marketing strategy. You’re hopefully already tracking a whole heap of metrics like leads, call-to-action...

25 April 2017

What is Marketing Automation, Exactly?

Let's face it, digital marketing is full of confusing terminology. And unlike those lucky ducks who found careers in their field of university study, we don't get the luxury...

20 April 2017

How to Destroy The Death Star Using Only Marketing Automation

Make it as Easy as Bullseyeing Womp Rats Back Home Automation makes marketing—and fighting interstellar villains—much more efficient. Don’t believe us? Well, then...

18 April 2017

How to Do Keyword Research That Helps You Choose Long-Tail Keywords

Long tail keywords are those longer phrases that people use when search for information about a topic. They typically consist of three of four words or more, and often feel...

5 April 2017

How to Spend Your Digital Marketing Budget

According to numerous budgeting gurus (or some sort of budgeting higher power) a monthly budget should look a little something like this: Housing: 30% Utilities and...

3 April 2017

5 Reasons Why a CRM is Central to a Good Lead Qualification Programme

Customer Relationship Management (CRM) systems have been around for decades. From long before the days when everything took on a digital skin, CRM systems have been helping...

30 March 2017

How to Employ Inbound Marketing on a Budget

Inbound marketing is a powerful means to amplify your marketing efforts – even if your budget is tight. In fact, any investment in inbound marketing pays off, with...

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