The Evolving Relationship Between Cloud Computing and CTOs
Will Cloud Computing Change the Role of CTOs As We Know It? With technology advancing at record speed, you may begin to feel like it’s impossible to keep up. From the perspective of the Chief Technology Officer, if you haven’t already, then...
How to find your customers on social media
Social media is a no-brainer for companies looking to connect with their audiences. You should be appearing on platforms that your customers actively use and consume content...
Colocation, Cloud Services and Hybrid Cloud – A Comparison of Cloud Hosting Solutions
Colocation, Cloud Services or Hybrid Cloud? After having heard the terms ‘Colocation’ and ‘Cloud Services’ being thrown around in the world of Information...
GDPR Compliance – What You Need To Know
As a privacy enthusiast, I cannot describe how happy I am with the current data security and GDPR buzz. It sometimes feels like brands and organisations no longer care about...
How To Be Creative In 5 Simple Steps
“Be creative!” That’s an order almost impossible to follow. If someone tells you to be creative, right now, it is most likely the opposite will happen: you’ll...
Why Content Marketing and SEO Go Hand in Hand
When approaching any aspect of your inbound marketing strategy, your Buyer Persona's interests and challenges should determine the content you create - regardless of which...
The Most Successful Digital Disrupters of this Century
Successful digital disrupters do not conform to what’s happening on the market. Instead, they create a new value proposition to attract customers that the rest of the...
Our Storm Troopers – Meet Mike
Here at Storm ID, we work on a lot of interesting projects. Turning our attention away from those for a second, though, we realised that there are some really interesting...
Will Digital Transformation Save your Business From Becoming Disrupted?
The terms digital transformation and digital disruption are often thrown into the same hat. While they do feed off each other, you must know how to differentiate between...
The Worst Blogging Mistakes: A Musical Lesson
The 15 Worst Songs ... About Blogging Ignore their unforgettable melodies, their impact on popular culture or their inspiring musicianship: in this article, we’re taking a...
The REAN Model – A flexible approach to digital strategy modelling
This is a follow-up from our much-loved blog post on the REAN model by the great Rob Tarling. Why use the REAN model? We use a lot of models in the digital marketing...