6 December 2017

Marketers Discovered Clickbait. You’ll Never Believe What Happened Next!

klıkbet/ noun something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest. Merriam-Webster What is clickbait? At its core, clickbait is a...

1 December 2017

The Benefits of a Comprehensive Digital Marketing Strategy

Don't put all your eggs in one basket In our post on why your digital marketing strategy doesn’t seem to be working even though you feel like you’re doing everything...

30 November 2017

Our Storm Troopers: Meet Brad

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser Here at Storm ID, we're really interested in design....

24 November 2017

Digital Marketing Not Working? Here’s Why…

We’ve written about why organic social is lacking power and how inbound marketing is an amazing strategy for generating leads. We’ve also written about how organic social...

20 November 2017

Google Search Trends – Gotta Have That Pumpkin Spice

We are all connected to each other in a circle in a hoop that never ends -Pocahontas, from the film Pocahontas (1995) Several years ago, when I was a brand new digital...

17 November 2017

4 Benefits of an E-commerce Blog

Should my e-commerce website have a blog? The short answer is yes! Content marketing is a fantastic way to generate interest and revenue on your website. However, an...

13 November 2017

Umbraco Health Checks in Practice

At Storm ID, we have a list of Quality Assurance (QA) tickets that are included in the delivery phase of every project. The list may be lengthy, but everything in it is...

9 November 2017

What Does Inclusive Design Mean?

Why is accessibilty seen as an after-thought, or at worst an expense to help a handful of disadvantaged people? Have you ever tried using a website or app on your...

6 November 2017

7 UX Lessons I Learned From Baking

A lesson learned A couple weeks ago I decided to bake a haunted gingerbread house for our work Halloween party, and let’s just say, it was challenging. As it turns out,...

3 November 2017

Facebook Ad Best Practices for New Users

Are you new to Facebook ads? Not sure why the money you're spending isn't producing optimal results? Finding that your account is unorganised and confusing? Want more...

31 October 2017

Our Storm Troopers – Meet Jill

Not all heroes wear capes The internet More than just a meme (and a terrible Owl City song), the much-loved adage of capeless heroes is undeniable. (I should know, I...

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