24 February 2017

Three Challenges for Digital Health in 2017

In a previous post we highlighted the wealth of knowledge and research already available from academic studies that support the case for using digital technologies to deliver new services that improve health outcomes for patients. It states...

23 February 2017

How to Score Leads: The BANT Framework

The marketing universe has awesome acronyms, applications, platforms and gadgets to tackle virtually any problem. One of them is a lead qualification framework known as BANT,...

20 February 2017

Innovation Needs Diversity: Why Our Hiring Policy Won’t Change With Brexit

With Brexit on the horizon, we feel it is important to publicly state our commitment to maintaining a workplace culture where equality and diversity are actively promoted,...

16 February 2017

The Four Secret Characteristics of High Converting Online Ads

So you're designing display ads and running paid search advertising campaigns, but can't help feeling that they should be delivering better results. Click-through rates are...

14 February 2017

Context is the New King – How to Build Contextual Marketing to Better Qualify Leads

Why Context is the new king While content undoubtedly fuels new engagements between brands and their audiences, many companies seem to forget the importance of a key...

9 February 2017

Creating a Customer Profile: Can You Answer These Five Questions About Your Buyer Personas?

Can you answer these five questions about your buyer personas? Buyer personas are your ideal clients – the ones you really want on your lead list and the people that you...

6 February 2017

How to Get Your First Job to Start Your Digital Marketing Career

Last night is a bit of a blur. You graduated yesterday and your parents were there,and you went for a nice meal and it was lovely.  But then you hit the town with your...

30 January 2017

Is Artificial Intelligence Conquering the Consumer Market?

The AI Revolution Picture the scene. The year is 2011, multi-touch enabled smartphones have been available for the best part of 3 years and the world is eagerly awaiting the...

23 January 2017

Unifying the SERP Experience for Mobile and Desktop

For the past few years, the device you have accessed Google with has determined the style of the search engine results page (SERP) you get back. On desktop you’ll see the...

19 January 2017

Improve Landing Page Conversion Rates – Ralph Wiggum’s Unpossibly Good Guide

Simpson's character Ralph Wiggum is not a genius, let alone a marketing genius; however, his simple thoughts speak to us all. In every grammatically incorrect utterance,...

12 January 2017

The True Benefits of Social Media for Businesses

It is amazing how to this day there are still those who are blind to the power of social media, especially in business. It is evident by the way some company leaders refuse...

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