Why You Should Consider a Custom Typeface
What do the BBC, Spotify and Airbnb all have in common? Apart from being global entities with huge scale, take a glimpse at their websites and it won’t just be the name you recognise, but the way they speak to you. They all look, feel and sound...
Why Scotland Needs a National Digital Platform for Health & Social Care
Many of us have experienced the simplest of challenges in using the NHS or know family and friends who have stories that give cause for concern. For people like us at Storm...
Why Scottish Universities Need Holistic Search
Scottish universities face a trying time ahead. Digital transformation has seen the higher education sector disrupted by new technologies and rising expectations from...
Our Storm Troopers: Meet Alan
"If at first you don't succeed; try, try, try again." W. E. Hickson Can you believe we're another month into 2018? It seems like only yesterday we were battling the Beast...
Top 10 Benefits of Cloud Computing
Cloud computing has revolutionised the way companies do business. Gone are the days of using local servers to manage data, it’s all about “the cloud” now. If you’re...
The Best Email Marketing Tools in 2018
When was the last time you checked your inbox? Probably sooner than you’d like to admit. While email may seem like an archaic pastime, it’s still one of the best ways to...
Why Analytics is Important for Business
Who needs analytics, anyway? Okay, I could list a million individuals and organisations that benefit from data analysis in some form or other. In my opinion, though, it's...
Our Storm Troopers: Meet Angus
"Things work out best for those who make the best of the way things work out." John Wooden As we wave goodbye to April, our favourite time of the month is here –...
Key Takeaways from Rand Fishkin’s AMA
If you work in the world of SEO, you’ll know who Rand Fishkin is. For those unfamiliar with the notable name, he is the co-founder of one of the most renowned SEO platforms...
Powering a Healthcare Revolution in the UK and beyond
Be ready for a healthcare revolution in Scotland. That is the message from the Digital Health & Care Institute (DHI). The DHI have constructed a Demonstration and...
The Best Keyword Research Tools in 2018
In the ever-changing world of SEO, there is one thing that remains the same: the importance of keyword research. Understanding what your audience is looking for and how to...