Google Analytics is an excellent and powerful tool to help you understand how people interact with your website. Understanding how your website users behave and how they try to look to get value from your website is key to evolving your website to improve their experience on your site, and by extension the value you [...]
Why Virtual Bagel Proved There’s Still Dough in Facebook
When Rory Cellan-Jones, technology correspondent for the BBC set out to test Facebook advertisements (http://www.bbc.co.uk/news/technology-18822971), he reached a conclusion the Facebook ads were most commonly clicked by users with fake profiles belonging to spammers, and therefore that the advertisements were simply wasting advertisers money. However, not only was the scientific process flawed, Rory’s conclusions were also, and this has led to a significant misrepresentation of Facebook advertising.
The Internet is Really Really Great…
Oh great, another article about tracking and cookies. Well, yes, and I have frankly heard the arguments enough over the last few months, too. But why would anyone want to implement a law against cookies, and why might it be a good thing? Is it really all about behavioural advertising?
QR Codes – Awesome or Awful?
Here are two important facts about QR codes. QR codes are an awesome mobile marketing opportunity. The way some businesses use QR codes is pretty far from awesome. Click to read how to use QR codes appropriately, and how to avoid some common mistakes.
Why Google Loves SEO <3
Search engine optimisation is a hotbed for opinion. Frank says this. Bob says that. Jim says white. Dave says black. Not everyone can be right. Many in Internet marketing circles suggest that Google hates search engine optimisation. Read how nothing could be further from the truth.
Google Makes Search More Secure But Damages Analytics Data
Google has begun to extend its SSL-encrypted search for logged-in users into many territories outside of the United States, including the United Kingdom. Read how this affects search strategy, and why you should consider using paid search as a sandbox for organic.
Make Your Robot Overlords Bow Down To You
Since robots exclusion was first considered (in 1994!) there have been several valid reasons for wanting to exclude robots from indexing some or all of your website content. Discover how to create correct robots.txt files and learn to avoid the common pitfalls. Avoid costly indexing mistakes with our handy guide.
The Wisdom of SoLoMo
How social media, location services and mobile access are revolutionising bricks and mortar business. SoLoMo – not an ancient Middle Eastern king with untold wisdom and a penchant for threatening to cleave babies in two, but the acronym now increasingly bandied about as shorthand for social media, location and mobile. Yesterday, part of our Digital [...]
What a week in search!
For those of you of a nervous disposition, now might be the time to make sure you are sitting down. Apparently, SEO is dead. Snuffed it. Shuffled off this mortal coil. Bereft of life, it has gone to meet its maker. And so on. Except that such doom-mongery is nonsense. Quite the opposite is true, [...]
ASA gains new powers to police online marketing
The UK Advertising Standards Agency (ASA) has been given an extended remit to regulate online marketing in the same way that they do for TV and print advertising. From 1st March 2011, the ASA will be able to demand the withdrawal of marketing messages that it deems inappropriate or misleading. The remit includes marketing messages [...]