Focusing Value in Display Advertising

Using data to target micro audiences One of the challenges in any advertising medium is how to target audiences to get the best response. Targeting broadly, like a form of carpet bombing, increases the chances of hitting the right audiences, but also means that you hit even more audiences that just aren’t ever going to […]

Google Analytics: Tracking Visit Time

In a separate article I discussed how to compare time-related data to determine correlation. I thought it might be helpful to include a method for recording the server time to the visit using a custom variable.

The Sex-Life of the Hummingbird

Discover what the Hummingbird algorithm really means for SEO? Is SEO dead? (spoiler: NO!) What on Earth is the hummingbird sex position? Find out these and more!