Using data to target micro audiences One of the challenges in any advertising medium is how to target audiences to get the best response. Targeting broadly, like a form of carpet bombing, increases the chances of hitting the right audiences, but also means that you hit even more audiences that just aren’t ever going to […]
Discover how the NYPD didn’t think their hashtag through, prompting a social media disaster!
In a separate article I discussed how to compare time-related data to determine correlation. I thought it might be helpful to include a method for recording the server time to the visit using a custom variable.
Google Analytics is an excellent tracking tool for determining click-through paths and their resulting behaviour. But what if you wanted to determine the effect of something more subtle, with no direct click path.
Discover how building a simple content model and connecting it to the Google Analytics API can help give better actionable information about your website.
Discover what the Hummingbird algorithm really means for SEO? Is SEO dead? (spoiler: NO!) What on Earth is the hummingbird sex position? Find out these and more!
Read research undertaken at Storm ID about the impact and growth of (not provided) in search data. Just what volume of global searches are impacted by (not provided)?
Discover methods to use Google Analytics data to overcome the issue of (not provided) in organic search reporting in Google Analytics itself.
Dashboards and tracking are not limited to websites and apps. Discover how the cult of analytics can help you transform your health by empowering you to make the right lifestyle choices.
A Google account enables access to Google services, including Google Analytics, Google Plus, and Gmail. Creating a Google Account There are two steps required in order to create a Google Account and link your email address to it If you already have a Google account, but want to link another email address to it, such […]