Young people are prolific online users and increasingly expect a high quality web experience. With this in mind, our design and development teams were tasked with bringing Glasgow’s bustling youth leisure offering to life.
‘Zest’ is Culture and Sport Glasgow’s leading programme for under-18s across Scotland’s largest city. Supporting 180 separate venues in Glasgow, ranging from sports facilities to museums, and a vast array of activities, Zest needed a website with a powerful search functionality and efficient administrative back-end.
Central to the website is Zest’s versatile event search engine, intuitively interpreting keywords, activities, towns, regions and postcodes to optimise the search and discovery experience.
We built a really user-friendly administrative interface, allowing Culture and Sport Glasgow to quickly add, edit and categorise events under appropriate directory headings such as ‘Outdoor Adventure’, ‘Sports and Fitness’ and ‘Creative Arts’.
We also developed a customised Google Maps interface to give a familiar visual accompaniment to location listings. We distinguished the activities of two predominant age groups of users, under-12s and 12-18 year olds.
It says a great deal about our work ethic and talent that the end-to-end development of the bespoke ‘Zest’ application took just eight weeks, representing a fantastic effort from the teams involved and bringing real value to our client.
As Culture and Sport Glasgow’s digital partners, we are delighted to be working with the organisation on the redevelopment of a number of their web properties, which will include more search and discovery projects and services for young people.
