Imagine the freedom of reading books on which you can sketch, mark, create colourful sticky notes and add bookmarks. We tend to hesitate to leave such permanent paw marks on even the physical books that we own. Here are rather basic needs that go unfulfilled on most devices on which we can read e-books. Discover how the experience of reading E-books is different to the feel of real books.
Marketing Edinburgh is the official destination marketing organisation dedicated to promoting Edinburgh as a place to visit, live, work, study and invest. The organisation, working with various stakeholders across the City, developed a new brand entity that residents, visitors and investors can engage with in order to source information and news about the Capital. The [...]
What is it? Bluetooth Low Energy (BLE) is a technology for allowing devices to communicate in a way that is highly optimized for conserving battery power. BLE devices include things like FitBit trackers, heart-rate monitors, set-top-boxes, and fancy thermostats. The Internet of things. Very exciting possibilities! BLE defined in the Bluetooth 4.0 specification, and is [...]
Last week Storm ID shared thoughts and opinions with online magazine Scottish Policy Now, on Smart Cities and Smart Services – an area which it seems like everyone is talking about right now. You can find the original article over on their site but for more insight here and now, please carry on reading! ‘A [...]
Following Storm IDs user experience work on the development of the DirectScot prototype, a Scottish citizens portal and the development of a Business Portal for Scotland, the Scottish Government this week launched a new pilot website platform to test a new way of presenting Scottish Government information. The site has gone live with a single topic [...]
A few thoughts from the Storm ID team on what we think you should be keeping an eye on in 2014. We may not have the exact answers but we do have opinions, quite a few actually from new connected technologies to the realisation of the value of data – as the saying goes its [...]
The Challenge With the World Cup Championship nearing closer in 2014 skyscanner wanted to ensure that the lucky fans who managed to get hold of match tickets could then find the best flight deals to Brazil through skyscanner. The 2014 FIFA World Cup is scheduled to take place in Brazil from 12 June to 13 [...]
The Challenge Storm ID was appointed in March 2013 by The Scottish Government to re-design the Scottish Referendum website so that it would provide the latest information on the referendum (to be held on 18 September 2014) and reflect the Scottish Government’s policy on an independent Scotland. Design Objectives To create a compelling website that [...]
In a separate article I discussed how to compare time-related data to determine correlation. I thought it might be helpful to include a method for recording the server time to the visit using a custom variable.
Google Analytics is an excellent tracking tool for determining click-through paths and their resulting behaviour. But what if you wanted to determine the effect of something more subtle, with no direct click path.