Oh great, another article about tracking and cookies. Well, yes, and I have frankly heard the arguments enough over the last few months, too. But why would anyone want to implement a law against cookies, and why might it be a good thing? Is it really all about behavioural advertising? Continue reading
DirectScot: A Round-Up Of The Story So Far
Intended as a site for the Scottish people, DirectScot builds on years of work and learning from governments’ worldwide as they seek to establish new and better ways to deliver content and services to citizens. Launched in December 2011 as … Continue reading
The GP API
We are convinced that there will be a general trend to move away from relying on a central system to hold our data and respond to our illness, towards collating personal data and using it to manage our own health. … Continue reading
An Apps An App For A’ That
Last year, Storm ID helped The Scottish Government realise their ambitions to make the complete works of Robert Burns available, free of charge, on the iPhone for the very first time. This year we went a couple of steps further … Continue reading
Supercharge Your Social Media Strategy in 5 Minutes
If you feel that your social media strategy has become out of contol and you’re spending more time making ad-hoc posts than actually engaging with your community, then take heed of the following advice to supercharge your social media strategy … Continue reading
QR Codes – Awesome or Awful?
Here are two important facts about QR codes. QR codes are an awesome mobile marketing opportunity. The way some businesses use QR codes is pretty far from awesome. Click to read how to use QR codes appropriately, and how to avoid some common mistakes. Continue reading
Why Google Loves SEO <3
Search engine optimisation is a hotbed for opinion. Frank says this. Bob says that. Jim says white. Dave says black. Not everyone can be right. Many in Internet marketing circles suggest that Google hates search engine optimisation. Read how nothing could be further from the truth. Continue reading
Google Makes Search More Secure But Damages Analytics Data
Google has begun to extend its SSL-encrypted search for logged-in users into many territories outside of the United States, including the United Kingdom. Read how this affects search strategy, and why you should consider using paid search as a sandbox for organic. Continue reading
Facebook Gets Interesting…
Hot off the press – Facebook have launched Interest Lists,which allows users to organise and tailor their news feed to display the things that they’re interested in. Continue reading
Make Your Robot Overlords Bow Down To You
Since robots exclusion was first considered (in 1994!) there have been several valid reasons for wanting to exclude robots from indexing some or all of your website content. Discover how to create correct robots.txt files and learn to avoid the common pitfalls. Avoid costly indexing mistakes with our handy guide. Continue reading