25 May 2016

Presenting Marketing Outcomes Effectively (or how to not be boring in meetings)

Marketing Presentation Tips Their eyes met. He felt it right away. That feeling. There was a connection, something unspoken, intangible, but nevertheless electric. She spoke. "Forty seven," she said. "There were forty seven downloads." Forty...

19 May 2016

Mobile Network Accessibility – A Privilege For Smart Phone Users Only?

When it comes to accessibility in the context of digital, here at Storm ID we usually think about people with disabilities and what we can do to make our products and...

11 May 2016

All You Need To Know About AdWords Ad Extensions (Part 2)

Don't be one of many. Stand out from the crowd with Ad Extensions. In my previous post I talked about AdWords Manual Ad Extensions and how to use them to take your paid...

25 April 2016

7 Quick Fixes For Your AdWords PPC Account

Way back when, I worked as a Digital Marketing Manager for a large travel company based in Surrey. Whilst I quickly realised that for me there’s nothing quite like the...

11 April 2016

Storm ID double-nominated in the Scotland IS Awards

Storm ID is nominated for 2 Categories in the Scotland IS Awards 2016: Best Digital Agency and Best B2C Technology Service It is this time of the year again: everyone...

7 April 2016

Get Noticed With AdWords Ad Extensions (Part 1)

Add AdWords ad extensions to your campaigns and stand out from the crowd. As digital marketers, we want our paid search campaigns to perform well (definitely better than...

4 April 2016

Storm Events: Discuss Content and Design with us this Spring

Join us on 12 April for ‘Designing Digital Content’, the third evening in our Storm Events series. This time at Storm Events, we will be talking about how to use...

26 February 2016

Welcome To A Better Mobile Experience

Not content with deleting the sidebar ads from SERPs earlier this week, Google continues its fight for a better and faster mobile experience and launches Accelerated Mobile...

24 February 2016

What Does Google AdWords’ Removal Of The Sidebar Ads Really Mean?

The PPC industry was up in arms on Friday with Google’s announcement that the Sidebar (ads on the right of the desktop SERP) was being retired. From now on, for “highly...

18 February 2016

Storm Events: Join us for our Next Event in Leith!

Come join us on 15 March for Designing with Data, the second evening in our Storm Events series. We'll be talking about measuring site performance with simple metrics and...

21 January 2016

Digital Distribution of Healthcare Services

In a previous post we highlighted how organisations across many sectors have derived competitive advantage by owning the distribution channel for their products and services...

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