Have you used all the facets of SEO for blogging? Indeed, for blogging, is it important to know all the steps of SEO?
Consider the high school days, who could ever forget them? (Though many wish they could – and for darn good reason).
For some, those days were bitter-sweet; marred by the struggle for the dreamy guy/girl’s attention, while hoping for a seat at the cool clique’s table.
Yes, the world of marketing is much like the high school warpath to popularity. You’re either popular and make an impact, or fizzle out like soda pop at a beerfest. Using SEO for blogging, however, can give your image an extreme makeover and help bring all eyes, and leads, to your blog.
Keyword optimisation is critical for your strategy, but it’s not the only thing. Learning and using the following constituents of SEO for blogging can increase leads to your blog.
Quickly analyse the effectiveness of your current lead generation efforts with our free lead generation toolkit – download it here!
SEO and blogging – establish and analyse your buyer personas
Just as with market segmentation for outbound marketing, using SEO for blogging means you need to know and understand your buyer personas.
Go deeper than knowing your target persona’s demographics and psychographic details. Delve into their preferred hangouts; where they do their research, which information sources they trust, and their pain points.
Include your target’s personality traits here as well; are they extroverts or introverts, open, agreeable, conscientious, or neurotic? Learn how each of these affects your communication campaign and you will know where and how to speak to them – their language and other communication cues – and how to get them to engage.
Do your keyword research
Another aspect of using SEO for blogging is keywords. Keywords give your blog improved ‘searchability’; your blog will appear relevant whenever readers search related topics.
To know which keywords you can take to the bank, conduct a keyword search yourself.
Look for words and phrases that resonate with your data and those with a high search volume through tools like GoogleAdWords andMOZ Keyword Explorer. Do not forget to keep up-to-date with the dynamics of what and how people look for data withGoogle Trends.
Optimise your content in a natural way
It is very easy to think the best way to rank on Google is to focus your writing on search bots. After all, they are the ones that crawl through your text and index everything according to relevance. This can lead you to keyword stuffing. The flaw with this route is that Google is smart enough to pinpoint this form of ‘trickery’, and when it detects it in your content, your blog will get a bad rating.
Focus more on your readers rather. With your keywords, give them a snippet of what they can expect to learn about in your blog. Include the keyword(s) in your blog title (H1), other titles such as H2’s, meta description and body. Your keywords should also appear in your blog’s URL and image tags. Be sure to do this in a natural way, like it would sound in a conversation.
Promote your blog
After crafting your blog with all the bells and whistles, the last thing you’d want is for it to gather cyber dust without even a single word in the comment line. You want it to be read by as many of your targets as possible, and to bring the results which you wrote it for.
To do this, you need link amplification. Link amplification builds traffic to your blog by having its link appear as a reference, or on other blogs or sites. Find link opportunities and analyze how your competitors tackle this withMOZ Open Site Explorer. First, however, you need to make sure your blog and site has:
- Content that is relevant and written superlatively.
- Images that are optimised for the web.
- A fluid, error-free design.
Track SEO content performance carefully
The last step in using SEO for blogging involves keeping an eye on the performance of your content. Performance measurement requires attention to which strategies are working best, which are not, and why that is the case. Your response should then focus on the improvements that can be adopted, or simply recycling the stuff that works!
Compare competitors’ performance using your keywords, and make the necessary adaptations given your findings.
Don’t just track the performance of the content in search results, though. Also track how it performs in relation to your business goals. Is your content generating the leads you expect from it?
Utilising SEO for blogging improves your blog’s ranking on Google, thereby increasing its accessibility and leads.
Download our Lead Generation Toolkit for further ways to improve your techniques and find answers to what you may be struggling with now!