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Blog

2 February 2018

7 Digital Marketing Mistakes to Avoid

Digital marketing pitfalls How confident are you that your digital marketing strategy is working as well as it could? Even well-versed marketers can miss an opportunity for...

30 January 2018

Writing Successful Ad Copy

Best Practices for PPC Can you believe that Google AdWords is a little over 17 years old now? Google launched AdWords back in October 2000, and back then the internet and...

26 January 2018

The Importance of Defining a Value Proposition

What is a value proposition? A term often used by marketers and businesses, a value proposition is defined simply by Investopedia as the "statement that a company uses to...

25 January 2018

What Logan Paul Can Teach Us About Influencer Marketing

If you think influencer marketing is old news, think again. Take a look at any number of articles on digital marketing trends for 2018 and you’ll see influencers taking...

24 January 2018

Brand Strategy in the Age of Voice

If you want to keep your gadget going six times longer, you know what you need to do. The reason you know is that the Duracell Bunny has pounded this association into the...

17 January 2018

Is 2018 the Year We Finally Get Robot Overlords?

What challenges can organisations expect to face in 2018? The Christmas Tree is now long packed away, and all those chocolate selection packs would only be a distant memory...

12 January 2018

How to Improve Your Banner Ad ROI

Banner ads and MPUs (often referred to as display ads) are a staple in many digital marketing strategies and spend on display ads was expected to grow 7% in 2017. For many...

19 December 2017

How to Increase your Social Media Click Through Rate

5 Steps to Success Are you getting enough traffic from Facebook? Are you looking at click through rate (CTR) as a metric when analysing your paid social performance?...

6 December 2017

Marketers Discovered Clickbait. You’ll Never Believe What Happened Next!

klıkbet/ noun something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or...

1 December 2017

The Benefits of a Comprehensive Digital Marketing Strategy

Don't put all your eggs in one basket In our post on why your digital marketing strategy doesn’t seem to be working even though you feel like you’re doing everything...

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