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Strategy & Planning

14 June 2017

How the Sharing Economy is Disrupting the Way We Think of Business

The sharing economy is changing the way businesses interact with their consumer base. It is forcing companies in all industries to rethink their business model, lest they get...

9 June 2017

How To Create SMART Goals

The guaranteed method to stress-free SMART goals Here’s a golden question: what makes people successful? What’s the magic quality, or secret ingredient, that allows...

6 June 2017

Why You Need an Agile Business Model to Survive

Surviving in the Digital Age: Why Becoming Agile Should be Your Big Transformation Goal for 2017 We live in a world where the consumer market is as vibrant and exciting as...

17 May 2017

Disrupt or become disrupted: 6 Key Strategies to Survive Business Disruption

Disruption can be a gift or a curse depending on how your own company reacts to it. Spotting digital disruption is an art by itself (we analyse how to do this in our...

15 May 2017

How to Build a Twitter Following

What Katy Perry And Her Friends Can Teach Us About Getting Twitter Followers Building a strong Twitter following is often at the top of a lot of content marketer’s to-do...

9 May 2017

Is Airbnb Really Disrupting the Hotel Industry? A Look Behind the Scenes.

Much Ado About Nothing or a True Disruptor? Examining the Hype of Airbnb Digital technology has changed the business world considerably over the years. For starters, it...

2 May 2017

How A Good Buyer Persona Workshop Will Save You Time And Money

Let’s do a workshop on that! While I am a big fan of workshops (and no, it’s not only for the prospect of tea and cake that usually comes with it), the general...

27 April 2017

How Digital Disruption is Business Darwinism in Action

The Origin of Business: How Disruption is Darwinism in Action Charles Darwin’s seminal book “On the Origin of Species” changed how we look at the natural world. He...

18 April 2017

How to Do Keyword Research That Helps You Choose Long-Tail Keywords

Long tail keywords are those longer phrases that people use when search for information about a topic. They typically consist of three of four words or more, and often feel...

13 April 2017

If You Want Them to Swipe Right on your Brand, Read This!

Social Media Tips That’ll Make You a More Successful Lover In this article, we thought it’d be fun to take a libertine’s view of inbound marketing, and identify 10...

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