Strategy & Planning

2 August 2017

Reinvigorate Your SEO Strategy: Improving and Repurposing Content

Creating new content is an exhaustive and time-consuming process. And when you’re a content marketer, the pressure to produce streams of interesting material is relentless....

25 July 2017

Close Competitor or Severe Threat? How to Spot a Disrupter

Competition keeps any industry healthy—it prevents stagnation and stimulates innovation. But competition is symmetrical: two or more players vie for market dominance,...

3 July 2017

The Most Successful Digital Disrupters of this Century

Successful digital disrupters do not conform to what’s happening on the market. Instead, they create a new value proposition to attract customers that the rest of the...

30 June 2017

Will Digital Transformation Save your Business From Becoming Disrupted?

The terms digital transformation and digital disruption are often thrown into the same hat. While they do feed off each other, you must know how to differentiate between...

26 June 2017

The REAN Model – A flexible approach to digital strategy modelling

This is a follow-up from our much-loved blog post on the REAN model by the great Rob Tarling. Why use the REAN model? We use a lot of models in the digital marketing...

14 June 2017

How the Sharing Economy is Disrupting the Way We Think of Business

The sharing economy is changing the way businesses interact with their consumer base. It is forcing companies in all industries to rethink their business model, lest they get...

9 June 2017

How To Create SMART Goals

The guaranteed method to stress-free SMART goals Here’s a golden question: what makes people successful? What’s the magic quality, or secret ingredient, that allows...

6 June 2017

Why You Need an Agile Business Model to Survive

Surviving in the Digital Age: Why Becoming Agile Should be Your Big Transformation Goal for 2017 We live in a world where the consumer market is as vibrant and exciting as...

17 May 2017

Disrupt or become disrupted: 6 Key Strategies to Survive Business Disruption

Disruption can be a gift or a curse depending on how your own company reacts to it. Spotting digital disruption is an art by itself (we analyse how to do this in our...

15 May 2017

How to Build a Twitter Following

How do you grow your Twitter following fast? Maybe you're looking to build a Twitter following from scratch. Maybe you already have followers on Twitter but they numbers...