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Strategy & Planning

23 February 2017

How to Score Leads: The BANT Framework

The marketing universe has awesome acronyms, applications, platforms and gadgets to tackle virtually any problem. One of them is a lead qualification framework known as BANT,...

16 February 2017

The Four Secret Characteristics of High Converting Online Ads

So you're designing display ads and running paid search advertising campaigns, but can't help feeling that they should be delivering better results. Click-through rates are...

14 February 2017

Context is the New King – How to Build Contextual Marketing to Better Qualify Leads

Why Context is the new king While content undoubtedly fuels new engagements between brands and their audiences, many companies seem to forget the importance of a key...

9 February 2017

Creating a Customer Profile: Can You Answer These Five Questions About Your Buyer Personas?

Can you answer these five questions about your buyer personas? Buyer personas are your ideal clients – the ones you really want on your lead list and the people that you...

12 January 2017

The True Benefits of Social Media for Businesses

It is amazing how to this day there are still those who are blind to the power of social media, especially in business. It is evident by the way some company leaders refuse...

3 January 2017

The Most Common Content Marketing Mistakes and How to Avoid them

Content marketing mistakes come in various forms. Although most of us know that marketing is a driving force of business success, some still downplay the importance of...

28 December 2016

How to Get Marketing Data without Disturbing the User Experience

Businesses launch marketing campaigns with the intention of attracting new clients or maintaining existing relationships, but sometimes collecting marketing data for...

21 December 2016

How to Get More Facebook Followers for Your Business

Trying to get more Facebook followers may seem like you’re in a popularity contest, trying to grab some attention from anyone and everyone. Introverts almost certainly...

16 December 2016

Customer Experience in Marketing: How to Effectively Integrate Online and Offline Channels

Harmony makes small things grow, lack of it makes great things decay. Sallust In the ever-evolving world in which we live, it’s important not to get wrapped up in any...

8 December 2016

Mission Impossible? How we built and launched a grants application system in just 6 weeks using agile methodology

A couple of months ago, we were approached by Historic Environment Scotland (HES) with an exciting project: building a grant application platform from scratch that would...

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