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Strategy & Planning

18 April 2017

How to Do Keyword Research That Helps You Choose Long-Tail Keywords

Long tail keywords are those longer phrases that people use when search for information about a topic. They typically consist of three of four words or more, and often feel...

13 April 2017

If You Want Them to Swipe Right on your Brand, Read This!

Social Media Tips That’ll Make You a More Successful Lover In this article, we thought it’d be fun to take a libertine’s view of inbound marketing, and identify 10...

5 April 2017

How to Spend Your Digital Marketing Budget

According to numerous budgeting gurus (or some sort of budgeting higher power) a monthly budget should look a little something like this: Housing: 30% Utilities and...

3 April 2017

5 Reasons Why a CRM is Central to a Good Lead Qualification Programme

Customer Relationship Management (CRM) systems have been around for decades. From long before the days when everything took on a digital skin, CRM systems have been helping...

30 March 2017

How to Employ Inbound Marketing on a Budget

Inbound marketing is a powerful means to amplify your marketing efforts – even if your budget is tight. In fact, any investment in inbound marketing pays off, with...

28 March 2017

How to Reduce Customer Churn and Delight Your Customers

Many companies focus much of their efforts on qualifying their leads and winning new business. This is a good thing. Though focusing too much on new business can lead to the...

21 March 2017

How to Rank Your Marketing Assets in Your Lead Scoring Plan

Stats from MarketingSherpa show that 65% of B2B marketers have not established lead nurturing, while 79% don’t have a lead scoring plan in place. These are alarming...

16 March 2017

Wasting Time On Social Media – Why You Need to Put Time Into The Internet’s Most Notorious Time Thief

2016 was the year of debates. There was Donald vs. Hillary, Leave vs. Remain, Kanye vs. pretty much everyone, gluten-free vs. things actually tasting good, Harambe vs. child,...

14 March 2017

What’s in a Name: the Difference Between Digital Disruption and Digital Transformation

As we discussed in a previous post, there’s a lot more to digital transformation than might be at first supposed. In fact, whatever the sector you operate in – be it...

10 March 2017

Is Marketing Automation Worth It?

It’s been well established robots are taking over our jobs. Is it really worth letting them do our email marketing, too? I mean, where does it end? Can we afford to yield...

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