Social Media

7 February 2018

Is Organic Reach on Facebook Impossible?

Facebook has gone back to its roots. The most recent change to its algorithm means you’ll see more content from your family and friends and fewer posts from businesses and...

25 January 2018

What Logan Paul Can Teach Us About Influencer Marketing

If you think influencer marketing is old news, think again. Take a look at any number of articles on digital marketing trends for 2018 and you’ll see influencers taking...

19 December 2017

How to Increase your Social Media Click Through Rate

5 Steps to Success Are you getting enough traffic from Facebook? Are you looking at click through rate (CTR) as a metric when analysing your paid social performance?...

3 November 2017

Facebook Ad Best Practices for New Users

Are you new to Facebook ads? Not sure why the money you're spending isn't producing optimal results? Finding that your account is unorganised and confusing? Want more...

20 October 2017

The Skills Needed to Successfully Run a Social Media Ad Campaign

Why social media advertisement requires a digital marketing unicorn If you’re like most SMEs, you don’t have a twenty person marketing team. In fact, it might even be a...

16 October 2017

Getting Started on Instagram for Small Businesses

The social media sphere can be a daunting place for small businesses. This is especially true when large corporations boast millions of followers and a seemingly endless...

12 October 2017

Promoting Products Organically on Pinterest

Pinterest is an often overlooked social media treasure trove for brands looking to promote their products to an engaged audience. However, the right brand can make big waves...

2 October 2017

Snapchat for Business – 8 Top Tips

With over 158 million daily active users and 2.8 BILLION snaps created every day, Snapchat is taking the world by Storm 😉. While the brand suffered a bit of a blow over...

25 September 2017

When to Post on Facebook for the Best Reach

Timing is everything. It's true for music, for comedy and for your social media marketing strategy. Facebook is one of the most versatile social media platforms out there....

18 September 2017

Top 5 Reasons for Creating a YouTube Channel

Of all the social media channels out there, it seems somewhat difficult to convince businesses that creating a YouTube channel is a great idea. Maybe it’s the fear of...