Category

Inbound Marketing

30 March 2017

How to Employ Inbound Marketing on a Budget

Inbound marketing is a powerful means to amplify your marketing efforts – even if your budget is tight. In fact, any investment in inbound marketing pays off, with...

23 March 2017

What is the Difference Between Outbound and Inbound Marketing?

Imagine you’re in a market full of people and stalls. You see someone shouting into a megaphone, telling you to buy their goods. It will definitely pique your...

21 March 2017

How to Rank Your Marketing Assets in Your Lead Scoring Plan

Stats from MarketingSherpa show that 65% of B2B marketers have not established lead nurturing, while 79% don’t have a lead scoring plan in place. These are alarming...

9 February 2017

Creating a Customer Profile: Can You Answer These Five Questions About Your Buyer Personas?

Can you answer these five questions about your buyer personas? Buyer personas are your ideal clients – the ones you really want on your lead list and the people that you...

3 January 2017

The Most Common Content Marketing Mistakes and How to Avoid them

Content marketing mistakes come in various forms. Although most of us know that marketing is a driving force of business success, some still downplay the importance of...

2 September 2016

Psychologically Profiling Your Buyer Personas

How do personality traits help you develop buyer personas? We spend a lot of time in Inbound Marketing talking about buyer personas and researching our ideal customers to...

29 August 2016

What are Buyer Personas?

Defining your buyer personas should be the first step when developing a marketing campaign - and one of the most crucial ones as your marketing message and content should be...

Search

Categories

Archives