Digital Marketing

14 February 2018

What Saint Valentine Can Teach us About Brand Nurturing

How’s your knowledge of the Catholic Saints? As someone who’s no catholic, but who always envied her catholic school friends for their extra middle (Saint’s) name,...

9 February 2018

Distributed Agile: The Storm Approach

How To Run an Agile Project with a Distributed Team The most recent Deloitte Outsourcing Survey found that outsourcing of IT functions was expected to rise by 31% in the...

7 February 2018

Is Organic Reach on Facebook Impossible?

Facebook has gone back to its roots. The most recent change to its algorithm means you’ll see more content from your family and friends and fewer posts from businesses and...

2 February 2018

7 Digital Marketing Mistakes to Avoid

Digital marketing pitfalls How confident are you that your digital marketing strategy is working as well as it could? Even well-versed marketers can miss an opportunity for...

30 January 2018

Writing Successful Ad Copy

Best Practices for PPC Can you believe that Google AdWords is a little over 17 years old now? Google launched AdWords back in October 2000, and back then the internet and...

26 January 2018

The Importance of Defining a Value Proposition

What is a value proposition? A term often used by marketers and businesses, a value proposition is defined simply by Investopedia as the "statement that a company uses to...

25 January 2018

What Logan Paul Can Teach Us About Influencer Marketing

If you think influencer marketing is old news, think again. Take a look at any number of articles on digital marketing trends for 2018 and you’ll see influencers taking...

24 January 2018

Brand Strategy in the Age of Voice

If you want to keep your gadget going six times longer, you know what you need to do. The reason you know is that the Duracell Bunny has pounded this association into the...

12 January 2018

How to Improve Your Banner Ad ROI

Banner ads and MPUs (often referred to as display ads) are a staple in many digital marketing strategies and spend on display ads was expected to grow 7% in 2017. For many...

19 December 2017

How to Increase your Social Media Click Through Rate

5 Steps to Success Are you getting enough traffic from Facebook? Are you looking at click through rate (CTR) as a metric when analysing your paid social performance?...




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