Digital Marketing

Facebook has gone back to its roots. The most recent change to its algorithm means you’ll see more content from your family and friends and fewer posts from businesses and...

Digital marketing pitfalls How confident are you that your digital marketing strategy is working as well as it could? Even well-versed marketers can miss an opportunity for...

Best Practices for PPC Can you believe that Google AdWords is a little over 17 years old now? Google launched AdWords back in October 2000, and back then the internet and...

What is a value proposition? A term often used by marketers and businesses, a value proposition is defined simply by Investopedia as the "statement that a company uses to...

If you think influencer marketing is old news, think again. Take a look at any number of articles on digital marketing trends for 2018 and you’ll see influencers taking...

If you want to keep your gadget going six times longer, you know what you need to do. The reason you know is that the Duracell Bunny has pounded this association into the...

Banner ads and MPUs (often referred to as display ads) are a staple in many digital marketing strategies and spend on display ads was expected to grow 7% in 2017. For many...

5 Steps to Success Are you getting enough traffic from Facebook? Are you looking at click through rate (CTR) as a metric when analysing your paid social performance?...

klıkbet/ noun something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or...

Don't put all your eggs in one basket In our post on why your digital marketing strategy doesn’t seem to be working even though you feel like you’re doing everything...