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Digital Marketing

14 March 2018

Why Personal Searches Should Change Your Content

When was the last time you asked Google a question? Take a look at your browser history (if you dare) and it probably won’t take you long to find one. Search engines have...

2 March 2018

How to Build an Empire with SEO Analytics

One of the key problems for anyone undertaking search engine optimisation is knowing where to focus your efforts. SEO is such a broad and all-encompassing discipline that...

22 February 2018

Are You Ready for Mobile-First Indexing?

The day we all knew was coming is drawing closer. Google has officially announced that it will consider page speed as a ranking factor for mobile searches from July 2018....

15 February 2018

Ecommerce SEO Checklist 2018

There's no question ecommerce has changed the landscape of traditional retail forever. To this day, it continues to evolve and is more competitive than ever thanks to the...

14 February 2018

What Saint Valentine Can Teach us About Brand Nurturing

How’s your knowledge of the Catholic Saints? As someone who’s no catholic, but who always envied her catholic school friends for their extra middle (Saint’s) name,...

9 February 2018

Distributed Agile: The Storm Approach

How To Run an Agile Project with a Distributed Team The most recent Deloitte Outsourcing Survey found that outsourcing of IT functions was expected to rise by 31% in the...

7 February 2018

Is Organic Reach on Facebook Impossible?

Facebook has gone back to its roots. The most recent change to its algorithm means you’ll see more content from your family and friends and fewer posts from businesses and...

2 February 2018

7 Digital Marketing Mistakes to Avoid

Digital marketing pitfalls How confident are you that your digital marketing strategy is working as well as it could? Even well-versed marketers can miss an opportunity for...

30 January 2018

Writing Successful Ad Copy

Best Practices for PPC Can you believe that Google AdWords is a little over 17 years old now? Google launched AdWords back in October 2000, and back then the internet and...

26 January 2018

The Importance of Defining a Value Proposition

What is a value proposition? A term often used by marketers and businesses, a value proposition is defined simply by Investopedia as the "statement that a company uses to...

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