Digital Marketing

15 January 2020

SEO Trends 2020: What You Need to Know

New year. New you. New SEO? Kind of. 2020 probably won’t be a year of fundamental changes to everything that you already know about SEO – this year looks to be more...

25 September 2019

Why Conducting a Digital Audit is Critical

Imagine a newly installed garden at the peak of summer: luscious green grass, a small bed of candy-coloured flowers and a water fountain tinkling quietly in the corner. For a...

30 April 2019

Voice Search Optimisation: A Guide for 2019

Is the hype surrounding voice search deserved? There's no shortage of advocates on voice search, but I hope that we can help cut through some of the noise with this...

29 January 2019

5 SEO Trends You Need to Know in 2019

The world of SEO is ever-changing; blink and you might miss Google making another algorithm update. While it can be hard to keep up, that’s what makes it so exciting. So,...

23 October 2018

What a Google Ads Consultant Can Do

A Google Ads consultant can change your life! ...said no one ever. After all, how hard could PPC be? It's just putting a few words in an ad and making some bids, right?...

10 October 2018

How to Build a Marketing Measurement Plan

Stop Guessing; Start Measuring Imagine you're training for a marathon. Maybe you go for a run every second day for about an hour or so, completing about 12 kilometres,...

4 September 2018

What Does a Digital Marketing Agency Do?

So, you’ve decided it’s time to up your digital marketing game and what better way to do that than through an agency? A quick Google search later and you have 333,000,000...

11 July 2018

Should Your Organisation Invest in Digital Marketing Training?

I'm not going to start this article by stating how important digital marketing is. You already know that, which is exactly why you're here. Instead, let's focus on discussing...

5 June 2018

Why Scottish Universities Need Holistic Search

Scottish universities face a trying time ahead. Digital transformation has seen the higher education sector disrupted by new technologies and rising expectations from...

10 May 2018

The Best Email Marketing Tools in 2018

When was the last time you checked your inbox? Probably sooner than you’d like to admit. While email may seem like an archaic pastime, it’s still one of the best ways to...




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