Digital Marketing

Of all the social media channels out there, it seems somewhat difficult to convince businesses that creating a YouTube channel is a great idea. Maybe it’s the fear of...

If you are running a page on Facebook to promote your business, you need to know what’s working and what isn’t to ensure your strategy is optimal for achieving your...

Organic social has had a bit of a bad rap lately. Reach to audience ratios have been decreasing for years across all major channels and as discussed in an earlier post, we...

I recently deleted the Facebook app from my mobile. I still check in now and then when I’m around a desktop and I’ll occasionally use my phone’s browser to have a peek...

Why PPC Is The 51st Shade Of Grey Close the curtains. Bolt the door. Dim the lights, and bring your seat in a little closer. Today I want to talk to you about something...

“Content marketing is a long term commitment, not a campaign.” Like John Hall, any digital marketer worth their salt will agree that content marketing, when well...

Creating new content is an exhaustive and time-consuming process. And when you’re a content marketer, the pressure to produce streams of interesting material is relentless....

Social media is a no-brainer for companies looking to connect with their audiences. You should be appearing on platforms that your customers actively use and consume content...

“Be creative!” That’s an order almost impossible to follow. If someone tells you to be creative, right now, it is most likely the opposite will happen: you’ll...

When approaching any aspect of your inbound marketing strategy, your Buyer Persona's interests and challenges should determine the content you create - regardless of which...