Digital Marketing

Why social media advertisement requires a digital marketing unicorn If you’re like most SMEs, you don’t have a twenty person marketing team. In fact, it might even be a...

The social media sphere can be a daunting place for small businesses. This is especially true when large corporations boast millions of followers and a seemingly endless...

Pinterest is an often overlooked social media treasure trove for brands looking to promote their products to an engaged audience. However, the right brand can make big waves...

With over 158 million daily active users and 2.8 BILLION snaps created every day, Snapchat is taking the world by Storm 😉. While the brand suffered a bit of a blow over...

Timing is everything. It's true for music, for comedy and for your social media marketing strategy. Facebook is one of the most versatile social media platforms out there....

Of all the social media channels out there, it seems somewhat difficult to convince businesses that creating a YouTube channel is a great idea. Maybe it’s the fear of...

If you are running a page on Facebook to promote your business, you need to know what’s working and what isn’t to ensure your strategy is optimal for achieving your...

Organic social has had a bit of a bad rap lately. Reach to audience ratios have been decreasing for years across all major channels and as discussed in an earlier post, we...

I recently deleted the Facebook app from my mobile. I still check in now and then when I’m around a desktop and I’ll occasionally use my phone’s browser to have a peek...

Why PPC Is The 51st Shade Of Grey Close the curtains. Bolt the door. Dim the lights, and bring your seat in a little closer. Today I want to talk to you about something...