Category

Digital Marketing

25 April 2017

What is Marketing Automation, Exactly?

Let's face it, digital marketing is full of confusing terminology. And unlike those lucky ducks who found careers in their field of university study, we don't get the luxury...

20 April 2017

How to Destroy The Death Star Using Only Marketing Automation

Make it as Easy as Bullseyeing Womp Rats Back Home Automation makes marketing—and fighting interstellar villains—much more efficient. Don’t believe us? Well, then...

18 April 2017

How to Do Keyword Research That Helps You Choose Long-Tail Keywords

Long tail keywords are those longer phrases that people use when search for information about a topic. They typically consist of three of four words or more, and often feel...

13 April 2017

If You Want Them to Swipe Right on your Brand, Read This!

Social Media Tips That’ll Make You a More Successful Lover In this article, we thought it’d be fun to take a libertine’s view of inbound marketing, and identify 10...

5 April 2017

How to Spend Your Digital Marketing Budget

According to numerous budgeting gurus (or some sort of budgeting higher power) a monthly budget should look a little something like this: Housing: 30% Utilities and...

3 April 2017

5 Reasons Why a CRM is Central to a Good Lead Qualification Programme

Customer Relationship Management (CRM) systems have been around for decades. From long before the days when everything took on a digital skin, CRM systems have been helping...

30 March 2017

How to Employ Inbound Marketing on a Budget

Inbound marketing is a powerful means to amplify your marketing efforts – even if your budget is tight. In fact, any investment in inbound marketing pays off, with...

28 March 2017

How to Reduce Customer Churn and Delight Your Customers

Many companies focus much of their efforts on qualifying their leads and winning new business. This is a good thing. Though focusing too much on new business can lead to the...

23 March 2017

What is the Difference Between Outbound and Inbound Marketing?

Imagine you’re in a market full of people and stalls. You see someone shouting into a megaphone, telling you to buy their goods. It will definitely pique your...

21 March 2017

How to Rank Your Marketing Assets in Your Lead Scoring Plan

Stats from MarketingSherpa show that 65% of B2B marketers have not established lead nurturing, while 79% don’t have a lead scoring plan in place. These are alarming...

Search

Categories

Archives