Digital Marketing

“Content marketing is a long term commitment, not a campaign.” Like John Hall, any digital marketer worth their salt will agree that content marketing, when well...

Creating new content is an exhaustive and time-consuming process. And when you’re a content marketer, the pressure to produce streams of interesting material is relentless....

Social media is a no-brainer for companies looking to connect with their audiences. You should be appearing on platforms that your customers actively use and consume content...

“Be creative!” That’s an order almost impossible to follow. If someone tells you to be creative, right now, it is most likely the opposite will happen: you’ll...

When approaching any aspect of your inbound marketing strategy, your Buyer Persona's interests and challenges should determine the content you create - regardless of which...

The 15 Worst Songs ... About Blogging Sometimes I wonder about how to make blogging more fun and personal. I look for blogging tips and tricks from the professionals. What...

This is a follow-up from our much-loved blog post on the REAN model by the great Rob Tarling. Why use the REAN model? We use a lot of models in the digital marketing...

Twitter's latest announcement had social media shook: We've redesigned Twitter to be more simple, modern, and live  https://t.co/QjGWLB1M6u...

Employee advocacy is a marketing tool waiting to succeed, but rarely utilised. Many companies don’t understand the importance and benefits of encouraging their employees to...

No longer reserved solely for food, fashion and personal opinions anymore, blogging is entering the marketing sphere in a big way. A steadfast way of promoting your industry...