Digital Marketing

Should you upgrade to GA4? Edited: 13th November, 2020 Back on 14th October, Google announced a new version of Google Analytics, imaginatively titled Google Analytics 4....

New year. New you. New SEO? Kind of. 2020 probably won’t be a year of fundamental changes to everything that you already know about SEO – this year looks to be more...

Imagine a newly installed garden at the peak of summer: luscious green grass, a small bed of candy-coloured flowers and a water fountain tinkling quietly in the corner. For a...

Is the hype surrounding voice search deserved? There's no shortage of advocates on voice search, but I hope that we can help cut through some of the noise with this...

The world of SEO is ever-changing; blink and you might miss Google making another algorithm update. While it can be hard to keep up, that’s what makes it so exciting. So,...

A Google Ads consultant can change your life! ...said no one ever. After all, how hard could PPC be? It's just putting a few words in an ad and making some bids, right?...

Stop Guessing; Start Measuring Imagine you're training for a marathon. Maybe you go for a run every second day for about an hour or so, completing about 12 kilometres,...

So, you’ve decided it’s time to up your digital marketing game and what better way to do that than through an agency? A quick Google search later and you have 333,000,000...

I'm not going to start this article by stating how important digital marketing is. You already know that, which is exactly why you're here. Instead, let's focus on discussing...

Scottish universities face a trying time ahead. Digital transformation has seen the higher education sector disrupted by new technologies and rising expectations from...