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Digital Marketing

23 February 2017

How to Score Leads: The BANT Framework

The marketing universe has awesome acronyms, applications, platforms and gadgets to tackle virtually any problem. One of them is a lead qualification framework known as BANT,...

16 February 2017

The Four Secret Characteristics of High Converting Online Ads

So you're designing display ads and running paid search advertising campaigns, but can't help feeling that they should be delivering better results. Click-through rates are...

14 February 2017

Context is the New King – How to Build Contextual Marketing to Better Qualify Leads

Why Context is the new king While content undoubtedly fuels new engagements between brands and their audiences, many companies seem to forget the importance of a key...

9 February 2017

Creating a Customer Profile: Can You Answer These Five Questions About Your Buyer Personas?

Can you answer these five questions about your buyer personas? Buyer personas are your ideal clients – the ones you really want on your lead list and the people that you...

6 February 2017

How to Get Your First Job to Start Your Digital Marketing Career

Last night is a bit of a blur. You graduated yesterday and your parents were there,and you went for a nice meal and it was lovely.  But then you hit the town with your...

19 January 2017

Improve Landing Page Conversion Rates – Ralph Wiggum’s Unpossibly Good Guide

Simpson's character Ralph Wiggum is not a genius, let alone a marketing genius; however, his simple thoughts speak to us all. In every grammatically incorrect utterance,...

12 January 2017

The True Benefits of Social Media for Businesses

It is amazing how to this day there are still those who are blind to the power of social media, especially in business. It is evident by the way some company leaders refuse...

6 January 2017

Overcoming Language Spam in Google Analytics

Giving two fingers to Vitaly - How to use Advanced Segments to remove language spam from your Google Analytics reports Urgh! Spamming Google Analytics reports as a marketing...

3 January 2017

The Most Common Content Marketing Mistakes and How to Avoid them

Content marketing mistakes come in various forms. Although most of us know that marketing is a driving force of business success, some still downplay the importance of...

28 December 2016

How to Get Marketing Data without Disturbing the User Experience

Businesses launch marketing campaigns with the intention of attracting new clients or maintaining existing relationships, but sometimes collecting marketing data for...

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