Digital Marketing

20 November 2017

Google Search Trends – Gotta Have That Pumpkin Spice

We are all connected to each other in a circle in a hoop that never ends -Pocahontas, from the film Pocahontas (1995) Several years ago, when I was a brand new digital...

17 November 2017

4 Benefits of an E-commerce Blog

Should my e-commerce website have a blog? The short answer is yes! Content marketing is a fantastic way to generate interest and revenue on your website. However, an...

3 November 2017

Facebook Ad Best Practices for New Users

Are you new to Facebook ads? Not sure why the money you're spending isn't producing optimal results? Finding that your account is unorganised and confusing? Want more...

20 October 2017

The Skills Needed to Successfully Run a Social Media Ad Campaign

Why social media advertisement requires a digital marketing unicorn If you’re like most SMEs, you don’t have a twenty person marketing team. In fact, it might even be a...

16 October 2017

Getting Started on Instagram for Small Businesses

The social media sphere can be a daunting place for small businesses. This is especially true when large corporations boast millions of followers and a seemingly endless...

12 October 2017

Promoting Products Organically on Pinterest

Pinterest is an often overlooked social media treasure trove for brands looking to promote their products to an engaged audience. However, the right brand can make big waves...

2 October 2017

Snapchat for Business – 8 Top Tips

With over 158 million daily active users and 2.8 BILLION snaps created every day, Snapchat is taking the world by Storm 😉. While the brand suffered a bit of a blow over...

25 September 2017

When to Post on Facebook for the Best Reach

Timing is everything. It's true for music, for comedy and for your social media marketing strategy. Facebook is one of the most versatile social media platforms out there....

18 September 2017

Top 5 Reasons for Creating a YouTube Channel

Of all the social media channels out there, it seems somewhat difficult to convince businesses that creating a YouTube channel is a great idea. Maybe it’s the fear of...

11 September 2017

Facebook Insights Tips for Beginners

If you are running a page on Facebook to promote your business, you need to know what’s working and what isn’t to ensure your strategy is optimal for achieving your...