Category

Content Marketing

6 December 2017

Marketers Discovered Clickbait. You’ll Never Believe What Happened Next!

klıkbet/ noun something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or...

20 November 2017

Google Search Trends – Gotta Have That Pumpkin Spice

We are all connected to each other in a circle in a hoop that never ends -Pocahontas, from the film Pocahontas (1995) Several years ago, when I was a brand new digital...

17 November 2017

4 Benefits of an E-commerce Blog

Should my e-commerce website have a blog? The short answer is yes! Content marketing is a fantastic way to generate interest and revenue on your website. However, an...

15 August 2017

Why Should Your Business Do Content Marketing?

“Content marketing is a long term commitment, not a campaign.” Like John Hall, any digital marketer worth their salt will agree that content marketing, when well...

2 August 2017

Reinvigorate Your SEO Strategy: Improving and Repurposing Content

Creating new content is an exhaustive and time-consuming process. And when you’re a content marketer, the pressure to produce streams of interesting material is relentless....

5 July 2017

Why Content Marketing and SEO Go Hand in Hand

When approaching any aspect of your inbound marketing strategy, your Buyer Persona's interests and challenges should determine the content you create - regardless of which...

27 June 2017

The Worst Blogging Mistakes: A Musical Lesson

The 15 Worst Songs ... About Blogging Sometimes I wonder about how to make blogging more fun and personal. I look for blogging tips and tricks from the professionals. What...

12 June 2017

What Makes a Great Blog Post?

No longer reserved solely for food, fashion and personal opinions anymore, blogging is entering the marketing sphere in a big way. A steadfast way of promoting your industry...

12 May 2017

The Tools You’ll Need For Tracking Content Marketing Campaigns

Sometimes, friends and family not in the digital industry will ask me questions like, “Why am I seeing this ad on Facebook? How did they know I was looking at this...

4 May 2017

5 Important Content Marketing Metrics You Might Not Be Tracking

Measuring success is an integral part of your content marketing strategy. You’re hopefully already tracking a whole heap of metrics like leads, call-to-action...

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