Michelle Sullivan

Don't put all your eggs in one basket In our post on why your digital marketing strategy doesn’t seem to be working even though you feel like you’re doing everything...

We’ve written about why organic social is lacking power and how inbound marketing is an amazing strategy for generating leads. We’ve also written about how organic social...

We are all connected to each other in a circle in a hoop that never ends -Pocahontas, from the film Pocahontas (1995) Several years ago, when I was a brand new digital...

Why social media advertisement requires a digital marketing unicorn If you’re like most SMEs, you don’t have a twenty person marketing team. In fact, it might even be a...

Of all the social media channels out there, it seems somewhat difficult to convince businesses that creating a YouTube channel is a great idea. Maybe it’s the fear of...

Organic social has had a bit of a bad rap lately. Reach to audience ratios have been decreasing for years across all major channels and as discussed in an earlier post, we...

I recently deleted the Facebook app from my mobile. I still check in now and then when I’m around a desktop and I’ll occasionally use my phone’s browser to have a peek...

Creating new content is an exhaustive and time-consuming process. And when you’re a content marketer, the pressure to produce streams of interesting material is relentless....

This is a follow-up from our much-loved blog post on the REAN model by the great Rob Tarling. Why use the REAN model? We use a lot of models in the digital marketing...

How do you grow your Twitter following fast? Maybe you're looking to build a Twitter following from scratch. Maybe you already have followers on Twitter but they numbers...