John Hughes

Many companies focus much of their efforts on qualifying their leads and winning new business. This is a good thing. Though focusing too much on new business can lead to the...

Stats from MarketingSherpa show that 65% of B2B marketers have not established lead nurturing, while 79% don’t have a lead scoring plan in place. These are alarming...

Progressive profiling is a process of gathering information about your contacts as they pass through your marketing and sales funnel. This information will help your sales...

Time is precious. Especially in this fast, crazy, noisy, high-speed, interconnected time we live in. But time’s always been a precious resource. And if your calls to action...

Smart apps, smart phones, smart watches, smart toupees. Well, maybe not that last one; but you never know. If there’s one marketing gadget that truly deserves the...

The marketing universe has awesome acronyms, applications, platforms and gadgets to tackle virtually any problem. One of them is a lead qualification framework known as BANT,...

So you're designing display ads and running paid search advertising campaigns, but can't help feeling that they should be delivering better results. Click-through rates are...

Why Context is the new king While content undoubtedly fuels new engagements between brands and their audiences, many companies seem to forget the importance of a key...

Can you answer these five questions about your buyer personas? Buyer personas are your ideal clients – the ones you really want on your lead list and the people that you...

Last night is a bit of a blur. You graduated yesterday and your parents were there,and you went for a nice meal and it was lovely.  But then you hit the town with your...