John Hughes
As our Senior Business Analytics Consultant, John has overall responsibility for the analytics services offered by the team at Storm ID. John is an SEO and Analytics veteran, having worked in the industry since the late 1990s. He is not easily bribed but does like biscuits. Find John on LinkedIn.
How to Reduce Customer Churn and Delight Your Customers
Many companies focus much of their efforts on qualifying their leads and winning new business. This is a good thing. Though focusing too much on new business can lead to the...
How to Rank Your Marketing Assets in Your Lead Scoring Plan
Stats from MarketingSherpa show that 65% of B2B marketers have not established lead nurturing, while 79% don’t have a lead scoring plan in place. These are alarming...
How to Lay Out Your Progressive Profiling Strategy for High Quality Leads
Progressive profiling is a process of gathering information about your contacts as they pass through your marketing and sales funnel. This information will help your sales...
The Four Ultimate Ingredients for Creating Compelling Calls to Action
Time is precious. Especially in this fast, crazy, noisy, high-speed, interconnected time we live in. But time’s always been a precious resource. And if your calls to action...
5 Reasons why Smart Forms are Key to Capturing Higher Quality Leads
Smart apps, smart phones, smart watches, smart toupees. Well, maybe not that last one; but you never know. If there’s one marketing gadget that truly deserves the...
How to Score Leads: The BANT Framework
The marketing universe has awesome acronyms, applications, platforms and gadgets to tackle virtually any problem. One of them is a lead qualification framework known as BANT,...
The Four Secret Characteristics of High Converting Online Ads
So you're designing display ads and running paid search advertising campaigns, but can't help feeling that they should be delivering better results. Click-through rates are...
Context is the New King – How to Build Contextual Marketing to Better Qualify Leads
Why Context is the new king While content undoubtedly fuels new engagements between brands and their audiences, many companies seem to forget the importance of a key...
Creating a Customer Profile: Can You Answer These Five Questions About Your Buyer Personas?
Can you answer these five questions about your buyer personas? Buyer personas are your ideal clients – the ones you really want on your lead list and the people that you...
How to Get Your First Job to Start Your Digital Marketing Career
Last night is a bit of a blur. You graduated yesterday and your parents were there,and you went for a nice meal and it was lovely. But then you hit the town with your...
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Categories
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Archives
Subscribe to Email Updates
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- Artificial Intelligence
- Cloud Services
- Design
- Development
- Digital Health
- Digital Marketing
- Digital Transformation
- Environment
- Life at Storm
- UX