Author

John Hughes

As our Senior Business Analytics Consultant, John has overall responsibility for the analytics services offered by the team at Storm ID. John is an SEO and Analytics veteran, having worked in the industry since the late 1990s. He is not easily bribed but does like biscuits. Find John on LinkedIn.

28 March 2017

How to Reduce Customer Churn and Delight Your Customers

Many companies focus much of their efforts on qualifying their leads and winning new business. This is a good thing. Though focusing too much on new business can lead to the...

21 March 2017

How to Rank Your Marketing Assets in Your Lead Scoring Plan

Stats from MarketingSherpa show that 65% of B2B marketers have not established lead nurturing, while 79% don’t have a lead scoring plan in place. These are alarming...

8 March 2017

How to Lay Out Your Progressive Profiling Strategy for High Quality Leads

Progressive profiling is a process of gathering information about your contacts as they pass through your marketing and sales funnel. This information will help your sales...

2 March 2017

The Four Ultimate Ingredients for Creating Compelling Calls to Action

Time is precious. Especially in this fast, crazy, noisy, high-speed, interconnected time we live in. But time’s always been a precious resource. And if your calls to action...

28 February 2017

5 Reasons why Smart Forms are Key to Capturing Higher Quality Leads

Smart apps, smart phones, smart watches, smart toupees. Well, maybe not that last one; but you never know. If there’s one marketing gadget that truly deserves the...

23 February 2017

How to Score Leads: The BANT Framework

The marketing universe has awesome acronyms, applications, platforms and gadgets to tackle virtually any problem. One of them is a lead qualification framework known as BANT,...

16 February 2017

The Four Secret Characteristics of High Converting Online Ads

So you're designing display ads and running paid search advertising campaigns, but can't help feeling that they should be delivering better results. Click-through rates are...

14 February 2017

Context is the New King – How to Build Contextual Marketing to Better Qualify Leads

Why Context is the new king While content undoubtedly fuels new engagements between brands and their audiences, many companies seem to forget the importance of a key...

9 February 2017

Creating a Customer Profile: Can You Answer These Five Questions About Your Buyer Personas?

Can you answer these five questions about your buyer personas? Buyer personas are your ideal clients – the ones you really want on your lead list and the people that you...

6 February 2017

How to Get Your First Job to Start Your Digital Marketing Career

Last night is a bit of a blur. You graduated yesterday and your parents were there,and you went for a nice meal and it was lovely.  But then you hit the town with your...

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