John Hughes
As Digital Marketing Director, John has overall responsibility for the digital marketing services offered by the team at Storm ID. John is an SEO veteran, having worked in the industry since the late 1990s. He is not easily bribed, but does like biscuits. Find John at LinkedIn - John Hughes
Why Analytics is Important for Business
Who needs analytics, anyway? Okay, I could list a million individuals and organisations that benefit from data analysis in some form or other. In my opinion, though, it's...
Unconventional Ways To Get Hired
First time stepping into the world of work? Or just looking for an exciting new challenge? The road to get hired can be laden with CVs, cover letters, job alerts and many a...
How to Build an Empire with SEO Analytics
One of the key problems for anyone undertaking search engine optimisation is knowing where to focus your efforts. SEO is such a broad and all-encompassing discipline that...
Why You Should Apply Directly To Get Hired
It’s a critical thing to consider when you’re interested in looking for a new job – should I apply directly or should I use a recruitment agent? There are pros and...
Is 2018 the Year We Finally Get Robot Overlords?
What challenges can organisations expect to face in 2018? The Christmas Tree is now long packed away, and all those chocolate selection packs would only be a distant memory...
How PPC and Inbound Marketing Work Together
Why PPC Is The 51st Shade Of Grey Close the curtains. Bolt the door. Dim the lights, and bring your seat in a little closer. Today I want to talk to you about something...
The Turing Festival 2017 – Our Review
In Church Hall If Wet I bought my tickets months and months in advance. One for me, one for my wife, Iona, and one for my nephew, Kyle, who lives with us. It’s going to...
The Worst Blogging Mistakes: A Musical Lesson
The 15 Worst Songs ... About Blogging Sometimes I wonder about how to make blogging more fun and personal. I look for blogging tips and tricks from the professionals. What...
How To Create SMART Goals
The guaranteed method to stress-free SMART goals Here’s a golden question: what makes people successful? What’s the magic quality, or secret ingredient, that allows...
Is That How They Do It? 10 Surprising Facts About Paid Traffic!
You can breathe a sigh of relief This isn’t another one of those clickbait articles pretending to hold the secret to weight loss that has seen Oprah and others shrink...