John Hughes

Should you upgrade to GA4? Edited: 13th November, 2020 Back on 14th October, Google announced a new version of Google Analytics, imaginatively titled Google Analytics 4....

Why is analytics important? On the face of it, the simple question of why data itself is important seems to have a simple answer. Data informs us. Data tells us what is...

Who needs analytics, anyway? Okay, I could list a million individuals and organisations that benefit from data analysis in some form or other. In my opinion, though, it's...

First time stepping into the world of work? Or just looking for an exciting new challenge? The road to get hired can be laden with CVs, cover letters, job alerts and many a...

One of the key problems for anyone undertaking search engine optimisation is knowing where to focus your efforts. SEO is such a broad and all-encompassing discipline that...

It’s a critical thing to consider when you’re interested in looking for a new job – should I apply directly or should I use a recruitment agent? There are pros and...

What challenges can organisations expect to face in 2018? The Christmas Tree is now long packed away, and all those chocolate selection packs would only be a distant memory...

Why PPC Is The 51st Shade Of Grey Close the curtains. Bolt the door. Dim the lights, and bring your seat in a little closer. Today I want to talk to you about something...

In Church Hall If Wet I bought my tickets months and months in advance. One for me, one for my wife, Iona, and one for my nephew, Kyle, who lives with us. It’s going to...

The 15 Worst Songs ... About Blogging Sometimes I wonder about how to make blogging more fun and personal. I look for blogging tips and tricks from the professionals. What...