John Hughes

As Digital Marketing Director, John has overall responsibility for the digital marketing services offered by the team at Storm ID. John is an SEO veteran, having worked in the industry since the late 1990s. He is not easily bribed, but does like biscuits. Find John on LinkedIn.

14 February 2019

What to Expect from a Web Analytics Consultant

Why is analytics important? On the face of it, the simple question of why data itself is important seems to have a simple answer. Data informs us. Data tells us what is...

4 May 2018

Why Analytics is Important for Business

Who needs analytics, anyway? Okay, I could list a million individuals and organisations that benefit from data analysis in some form or other. In my opinion, though, it's...

9 March 2018

Unconventional Ways To Get Hired

First time stepping into the world of work? Or just looking for an exciting new challenge? The road to get hired can be laden with CVs, cover letters, job alerts and many a...

2 March 2018

How to Build an Empire with SEO Analytics

One of the key problems for anyone undertaking search engine optimisation is knowing where to focus your efforts. SEO is such a broad and all-encompassing discipline that...

21 February 2018

Why You Should Apply Directly To Get Hired

It’s a critical thing to consider when you’re interested in looking for a new job – should I apply directly or should I use a recruitment agent? There are pros and...

17 January 2018

Is 2018 the Year We Finally Get Robot Overlords?

What challenges can organisations expect to face in 2018? The Christmas Tree is now long packed away, and all those chocolate selection packs would only be a distant memory...

24 August 2017

How PPC and Inbound Marketing Work Together

Why PPC Is The 51st Shade Of Grey Close the curtains. Bolt the door. Dim the lights, and bring your seat in a little closer. Today I want to talk to you about something...

10 August 2017

The Turing Festival 2017 – Our Review

In Church Hall If Wet I bought my tickets months and months in advance. One for me, one for my wife, Iona, and one for my nephew, Kyle, who lives with us. It’s going to...

27 June 2017

The Worst Blogging Mistakes: A Musical Lesson

The 15 Worst Songs ... About Blogging Sometimes I wonder about how to make blogging more fun and personal. I look for blogging tips and tricks from the professionals. What...

9 June 2017

How To Create SMART Goals

The guaranteed method to stress-free SMART goals Here’s a golden question: what makes people successful? What’s the magic quality, or secret ingredient, that allows...




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