John Hughes

As our Senior Business Analytics Consultant, John has overall responsibility for the analytics services offered by the team at Storm ID. John is an SEO and Analytics veteran, having worked in the industry since the late 1990s. He is not easily bribed but does like biscuits. Find John on LinkedIn.

6 April 2022

Google Analytics is dead! Long live Google Analytics 4!

Google has announced that from July next year it will stop collecting data into the older version of Google Analytics. It is time to migrate to Google Analytics...

24 February 2021

Stop Google Analytics referral spam for good!

There’s a hacker in your analytics data right now! Recently, we found a new more sophisticated version of referral spam being pushed into Google Analytics data. It turned...

6 November 2020

Unlocking Google Analytics 4

Should you upgrade to GA4? Edited: 13th November, 2020 Back on 14th October, Google announced a new version of Google Analytics, imaginatively titled Google Analytics 4....

14 February 2019

What to Expect from a Web Analytics Consultant

Why is analytics important? On the face of it, the simple question of why data itself is important seems to have a simple answer. Data informs us. Data tells us what is...

4 May 2018

Why Analytics is Important for Business

Who needs analytics, anyway? Okay, I could list a million individuals and organisations that benefit from data analysis in some form or other. In my opinion, though, it's...

9 March 2018

Unconventional Ways To Get Hired

First time stepping into the world of work? Or just looking for an exciting new challenge? The road to get hired can be laden with CVs, cover letters, job alerts and many a...

2 March 2018

How to Build an Empire with SEO Analytics

One of the key problems for anyone undertaking search engine optimisation is knowing where to focus your efforts. SEO is such a broad and all-encompassing discipline that...

21 February 2018

Why You Should Apply Directly To Get Hired

It’s a critical thing to consider when you’re interested in looking for a new job – should I apply directly or should I use a recruitment agent? There are pros and...

17 January 2018

Is 2018 the Year We Finally Get Robot Overlords?

What challenges can organisations expect to face in 2018? The Christmas Tree is now long packed away, and all those chocolate selection packs would only be a distant memory...

24 August 2017

How PPC and Inbound Marketing Work Together

Why PPC Is The 51st Shade Of Grey Close the curtains. Bolt the door. Dim the lights, and bring your seat in a little closer. Today I want to talk to you about something...




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