Author

John Hughes

2 May 2017

How A Good Buyer Persona Workshop Will Save You Time And Money

Let’s do a workshop on that! While I am a big fan of workshops (and no, it’s not only for the prospect of tea and cake that usually comes with it), the general...

20 April 2017

How to Destroy The Death Star Using Only Marketing Automation

Make it as Easy as Bullseyeing Womp Rats Back Home Automation makes marketing—and fighting interstellar villains—much more efficient. Don’t believe us? Well, then...

18 April 2017

How to Do Keyword Research That Helps You Choose Long-Tail Keywords

Long tail keywords are those longer phrases that people use when search for information about a topic. They typically consist of three of four words or more, and often feel...

13 April 2017

If You Want Them to Swipe Right on your Brand, Read This!

Social Media Tips That’ll Make You a More Successful Lover In this article, we thought it’d be fun to take a libertine’s view of inbound marketing, and identify 10...

3 April 2017

5 Reasons Why a CRM is Central to a Good Lead Qualification Programme

Customer Relationship Management (CRM) systems have been around for decades. From long before the days when everything took on a digital skin, CRM systems have been helping...

28 March 2017

How to Reduce Customer Churn and Delight Your Customers

Many companies focus much of their efforts on qualifying their leads and winning new business. This is a good thing. Though focusing too much on new business can lead to the...

21 March 2017

How to Rank Your Marketing Assets in Your Lead Scoring Plan

Stats from MarketingSherpa show that 65% of B2B marketers have not established lead nurturing, while 79% don’t have a lead scoring plan in place. These are alarming...

8 March 2017

How to Lay Out Your Progressive Profiling Strategy for High Quality Leads

Progressive profiling is a process of gathering information about your contacts as they pass through your marketing and sales funnel. This information will help your sales...

2 March 2017

The Four Ultimate Ingredients for Creating Compelling Calls to Action

Time is precious. Especially in this fast, crazy, noisy, high-speed, interconnected time we live in. But time’s always been a precious resource. And if your calls to action...

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