Amy King

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23 March 2018

Top Development Resources for Up-to-Date Knowledge

How our developers keep ahead of the game The digital sphere never stays still for long. Technologies and techniques are constantly evolving, and a lot of new information is...

12 March 2018

Transforming Dermatology Care Pathways

Storm ID has been commissioned to prototype a new digitally enabled care model for Dermatology across three health boards in Scotland. The service will be developed using...

14 February 2018

What Saint Valentine Can Teach us About Brand Nurturing

How’s your knowledge of the Catholic Saints? As someone who’s no catholic, but who always envied her catholic school friends for their extra middle (Saint’s) name,...

2 February 2018

7 Digital Marketing Mistakes to Avoid

Digital marketing pitfalls How confident are you that your digital marketing strategy is working as well as it could? Even well-versed marketers can miss an opportunity for...

26 January 2018

The Importance of Defining a Value Proposition

What is a value proposition? A term often used by marketers and businesses, a value proposition is defined simply by Investopedia as the "statement that a company uses to...

12 January 2018

How to Improve Your Banner Ad ROI

Banner ads and MPUs (often referred to as display ads) are a staple in many digital marketing strategies and spend on display ads was expected to grow 7% in 2017. For many...

6 December 2017

Marketers Discovered Clickbait. You’ll Never Believe What Happened Next!

klıkbet/ noun something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or...

30 November 2017

Our Storm Troopers: Meet Brad

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser Here at Storm ID, we're really interested in design....

17 November 2017

4 Benefits of an E-commerce Blog

Should my e-commerce website have a blog? The short answer is yes! Content marketing is a fantastic way to generate interest and revenue on your website. However, an...

3 November 2017

Facebook Ad Best Practices for New Users

Are you new to Facebook ads? Not sure why the money you're spending isn't producing optimal results? Finding that your account is unorganised and confusing? Want more...




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