13 September 2012

Roadtrip! Storm ID visit Sheila Fleet Jewellery


We at Storm ID like to get out of the office; and we don’t just mean on a Friday at 5pm. We’re talking about going to visit our clients in-person, in their natural habitats to understand how they run their businesses from the inside out.

For the likes of Sheila Fleet Jewellery, natural habitat involves a jewellery workshop tucked into the rugged, windswept landscape of Orkney.

So, hopping onto an early morning flight, the Storm ID team – which consisted of Tim (Head of Projects), Rory (Web Programmer) and Mhairi (Account Manager) – headed up to Orkney to spend the day with the Sheila Fleet Jewellery team and delve a bit deeper into how the business operates and where digital could make existing processes quicker and easier.

Following the hugely successful launch of the redeveloped e-commerce site in November 2011, Storm ID and the Sheila Fleet Jewellery team were keen to look at how further improvements could be made, in particular to order fulfilment and how Sheila Fleet Jewellery could better understand and engage an already loyal customer base.

From touring the workshop and watching the various intricate stages of the jewellery making process, to interviewing different members of Sheila Fleet Jewellery about their roles and how the website and supporting digital infrastructure affected these, we left Orkney feeling inspired by what we had seen and ready to put our ideas into action. Watch this space.


In the meantime, Martin Fleet had this to say about Storm ID:

“Our experience of the Storm ID team is very good, guiding us through the process of taking our ecommerce to a professional level which is befitting of the quality and uniqueness of the Sheila Fleet Jewellery brand.

“In comparison to our old site, the new website is averaging a 50% increase in sales, even 65% around Christmas time.

“We look forward to working with Storm on some exciting digital projects in the very near future.”

Oh, and before we left we also managed to check out one of Orkney’s most famous residents (cue cheeky photo op) which also inspired the Sheila Fleet Jewellery collection of the same name; the Standing Stones.





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