19 July 2012

The Month in Launches


We have had a busy year so far and July has been no exception with the launch of redesigned and redeveloped websites for the Edinburgh International Conference Centre and ethical investment co-operative, Shared Interest.

Edinburgh International Conference Centre:

the month in launches 1 - EICC

As one of the world’s outstanding conference and exhibition centres, the Edinburgh International Conference Centre required a web presence to match.

Storm ID were approached by the EICC team to redesign their website whilst creating a new set of features that would enhance web users’ understanding and impression of the world-class facilities and service available.

From the outset, we opted to make the site responsive to ensure that all visitors were greeted with an enjoyable user experience that complimented the device – be it mobile, tablet or desktop – that the site was being viewed on.

Being a very design-rich project, we held rapid design workshops that allowed us to begin sketching out the look, feel and layout of the site based on the three key personas who were intended to use the site:conference delegates, event organisers and exhibitors.

Built to showcase the EICC’s excellent facilities as well as new expansion space due in 2013, the feature set of the site also included multimedia floor plans, 360 degree gallery, video and brand coherence between online and offline marketing materials.

Jill Spink from EICC worked with Storm ID’s project team to devise and deliver the site:

“We approached Storm ID with the brief for the EICC’s new website and they quickly responded with a bespoke and competitive proposal.

We were immediately impressed with Storm ID’s strategic and creative approach to the project. In the early planning stages they facilitated a client workshop which provided useful insight in to what a cross-section of our market expect from a venue website. Throughout the project development the level of communication and service has been professional and efficient. 

We are delighted with the finished website and have received positive feedback from our clients and stakeholder.”


Shared Interest:

the month in launches 2 - Shared Interest

With charity banking and ethical investment up some 200% this year alone, more and more of us are ditching the high street banks in favour of trustworthy organisations who offer that feel good factor at no extra cost.

Take Shared Interest – an ethical investment co-operative whose purpose is to secure investment from the UK to finance fair trade businesses.

Under the tagline ‘Investing in a fairer world’, investors can open a Share Account with £100 upwards. The investment goes into the Shared Interest pot and provides fair finance across the globe to producers and buyers of products such as vanilla, coffee, bananas and cocoa.

With increasing demand for their lending facilities, the Shared Interest team were keen to boost their web presence in order to attract more investors as well as improving understanding and awareness of ethical investment.

We worked to redesign and redevelop Shared Interest’s existing website, opting to rebuild in Umbraco which was a good fit to support new features such as a dynamic map of fair trade businesses, integrated third party web form and tri-lingual content.

We’re already working on the next phase of the project which includes a secure site to allow investors to review their investment activity, download resources and feel part of the Shared Interest community.

Within this there is also a second arm of development, specifically for volunteers who will be able to post information on events, search on an interactive map for volunteers in their area and download information on how to promote activities.

Stina Porter – Communications Manager at Shared Interest – worked with the Storm ID project team to relaunch the site:

“I have found Storm to be a highly innovative and engaging team.  They have worked closely with us in order to align our brief with their design and technical expertise.

There have been a number of occasions where Storm has responded to potential challenges with creative solutions.  For instance, we were looking for a platform to showcase our films and Storm suggested we hook these up through a map; a key feature of the website that demonstrates effectively how and where UK investment is benefiting others across the globe.

“We are now looking forward to launching the secure area, which Storm has helped us transform into a dedicated space for our investors and volunteers where they can genuinely feel a part of Shared Interest and interact with us like never before.”





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