16 July 2012

Storm ID creates social media Fan Centre for The Open Championship


Storm ID have developed an innovative social dashboard called The Fan Centre.

Now acting as the central online hub for all golf fans to get involved with the 2012 Open Championship, Fan Centre allows golf fanatics to interact in a variety of ways.

From Twitter to Facebook, Instagram to other news sources, Fan Centre aggregates and displays individual feeds detailing activity right across the social media spectrum.

The activity in the Fan Centre is also displayed on a ‘world view’, allowing you to visualise the social media discussion globally.

Ultimately, the Fan Centre acts as one centralised hub from which the golfing community can comment on news, images, events, fixtures and celebrity profiles at any time of day, anywhere in the world.

Stewart Cruickshank – Head of Client Services at Storm ID – lead the development of the application:

“We see the Fan Centre as a great digital companion for those already watching The Open on TV or listening on the radio, as well as a central hub for fans all around the world to share their thoughts before, during and after the tournament”.

Kevin Bain, R&A digital media manager said:

“Social media is an increasingly important communication channel for Golf fans, especially during The Open. Storm ID have developed an innovative solution which puts the real-time social conversion at the heart of The Open 2012 digital experience. We are looking forward to seeing it in action”

The Fan Centre is accessed from The Open website home page and also available via The Open Facebook page and mobile application.

Get in touch to find out how a social media dashboard can ensure your organisation doesn’t miss a moment in the digital discussion.






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