Search engine optimisation is a hotbed for opinion. Frank says this. Bob says that. Jim says white. Dave says black. Not everyone can be right. Many in Internet marketing circles suggest that Google hates search engine optimisation. Read how nothing could be further from the truth.
Google has begun to extend its SSL-encrypted search for logged-in users into many territories outside of the United States, including the United Kingdom. Read how this affects search strategy, and why you should consider using paid search as a sandbox for organic.
Since robots exclusion was first considered (in 1994!) there have been several valid reasons for wanting to exclude robots from indexing some or all of your website content. Discover how to create correct robots.txt files and learn to avoid the common pitfalls. Avoid costly indexing mistakes with our handy guide.
> Sheila Fleet is one of Scotland’s leading designer-makers of gold, silver and platinum jewellery. Based in Orkney, Sheila has come a long way since opening her first workshop in 1993, with 6 shops and concessions and almost 110 world-wide stockists. Now, with the help of Storm ID, the internationally recognised jeweller adds a new online store to the list [...]
> The People’s Postcode Lottery – the lottery that gives players the chance to win big whilst raising money for local good causes – have appointed the Storm Digital Marketing Team to raise their profile and increase player numbers using PPC, Affiliates, Network Display Adverts and Retargeting. Since the People’s Postcode Lottery kicked off [...]
> Storm’s Digital Marketing team have just found out that through their top class SEO and PPC skills, they have more than doubled the site visits and more importantly more than doubled the number of room bookings for the Someston Hotel’s Holiday Inn Express portfolio. The results for March 2011 over march 2010 saw a 127% [...]
> A few months ago the Storm ID Digital Marketing Team were appointed to run the Somerston Hotel’s Holiday Inn Express account for 32 hotels across their portfolio. Since then, the team have been tirelessly applying their skills in SEO, PPC, Social and Digital Planning and Buying to drive traffic, and more importantly paying customers, [...]
>Yes it’s that time again – it’s Storm Fact Friday #StormFF – presenting you with some of our favourite facts from the week. First off – Microsoft and Google take a bite out of Apple.. Apple VS Microsoft- New Guinness World Record – Microsoft’s Kinect toppled the iPhone as the quickest selling electronic device EVER! [...]
For those of you of a nervous disposition, now might be the time to make sure you are sitting down. Apparently, SEO is dead. Snuffed it. Shuffled off this mortal coil. Bereft of life, it has gone to meet its maker. And so on. Except that such doom-mongery is nonsense. Quite the opposite is true, [...]
> The latest skirmish in the escalating search engine space race has seen Google follow in Bing’s footsteps by retrieving real-time content from social networks (including Twitter, Myspace and Facebook), blog posts and news feeds, and surfacing all this in Google searches. Most users can currently see these feeds in the middle of the page, [...]