Oh great, another article about tracking and cookies. Well, yes, and I have frankly heard the arguments enough over the last few months, too. But why would anyone want to implement a law against cookies, and why might it be a good thing? Is it really all about behavioural advertising?
An Apps An App For A’ That
Last year, Storm ID helped The Scottish Government realise their ambitions to make the complete works of Robert Burns available, free of charge, on the iPhone for the very first time. This year we went a couple of steps further in the run up to Burn’s night and brought the works of Scotland’s National Bard [...]
QR Codes – Awesome or Awful?
Here are two important facts about QR codes. QR codes are an awesome mobile marketing opportunity. The way some businesses use QR codes is pretty far from awesome. Click to read how to use QR codes appropriately, and how to avoid some common mistakes.
Google Makes Search More Secure But Damages Analytics Data
Google has begun to extend its SSL-encrypted search for logged-in users into many territories outside of the United States, including the United Kingdom. Read how this affects search strategy, and why you should consider using paid search as a sandbox for organic.
Facebook Gets Interesting…
Hot off the press – Facebook have launched Interest Lists,which allows users to organise and tailor their news feed to display the things that they’re interested in.
Make Your Robot Overlords Bow Down To You
Since robots exclusion was first considered (in 1994!) there have been several valid reasons for wanting to exclude robots from indexing some or all of your website content. Discover how to create correct robots.txt files and learn to avoid the common pitfalls. Avoid costly indexing mistakes with our handy guide.
Brands: It’s Your Turn For Facebook Timeline
Today Facebook announced Timeline for brands. We’ve been sitting on the edge of our seats at Storm ID, waiting for the official announcement from Facebook following the release of Timeline for personal profiles. Brands have until the 30th March 2012 before every Facebook page is updated to the new layout. Here’s a run down of [...]
We’re Hiring: Head of Paid Search
Storm ID is a top digital agency based in Edinburgh. Our dedicated digital marketing team are looking for an experienced, passionate, paid search executive to head up our client’s Paid Search activity. About Storm ID At Storm you’ll get the support from management to let you focus on what you do best; access to a [...]
Sheila Fleet Jewellery’s New eCommerce Site ready for Christmas Gifts
> Sheila Fleet is one of Scotland’s leading designer-makers of gold, silver and platinum jewellery. Based in Orkney, Sheila has come a long way since opening her first workshop in 1993, with 6 shops and concessions and almost 110 world-wide stockists. Now, with the help of Storm ID, the internationally recognised jeweller adds a new online store to the list [...]
Storm Redesign Semichem’s Health and Beauty eCommerce Site
>The run up to the festive period is always busy for Storm’s retail clients. For Semichem, the heath and beauty retailer, it’s their peak sales period, as shoppers prepare to glam up for the Christmas bash and buy gifts for their significant others (or themselves!). In preperation Storm has redesigned the leading retailer’s eCommerce Health and Beauty site: [...]