Tag

Digital Marketing

25 August 2015

Full Stack Marketing 2015 – the Rundown

How I Missed the Best Gig of my Life The date was 1st December 1991, and I’d spent the day at University attending lectures (for once!) and getting some groceries. I...

3 March 2015

Storm ID Discuss the Merits of Programmatic Buying

Storm’s Head of Paid Search, Steve Hope, will be part of a panel hosted by Rocket Fuel this Thursday at the Glasshouse Hotel in Edinburgh to discuss the benefits of...

17 February 2015

AdWords Account Restructures: How To – Part 2

Last time we looked into signs your AdWords account might be due for a tidy up and reasons it could potentially improve your performance. Remember, it's not always a bad...

10 February 2015

AdWords Account Restructures: When and Why – Part 1

AdWords accounts are nothing if not fiddly and even at the best of times can be entirely enigmatic. Knowing when to tear the whole thing apart and rebuild it is a learned...

6 November 2014

Customer Behaviour Online talk by Storm ID at Future of the Web Conference

Storm ID are looking forward to speaking at The Future of the Web conference, which is being held at the Sun Oracle offices in Linlithgow on Tuesday 11th November. This...

6 June 2014

Focusing Value in Display Advertising

Using data to target micro audiences One of the challenges in any advertising medium is how to target audiences to get the best response. Targeting broadly, like a form...

18 April 2014

Making Content King Again

The King is Dead Web design as an industry has existed for about twenty years now, and websites have changed dramatically in that time. From simple, single page landing...

10 April 2014

Thank you Steve Jackson … mapping a digital marketing channel strategy

Just recently I have been reading Steve Jackson’s excellent Cult of Analytics: Driving Online Marketing Strategies using Web Analytics (2009). In this book, Steve...

12 August 2013

Facebook Positioning Itself to Take on YouTube?

Could Facebook be Positioning Itself to Take on YouTube as a Video Sharing Hub? Facebook is getting ever closer to offering brands the opportunity to deliver video ads to...

27 April 2012

The Internet is Really Really Great…

EU Cookie Directive - Why it might not be so bad Oh great, another article about tracking and cookies. Well, yes, and I have frankly heard the arguments enough over the last...