Digital Marketing

25 May 2016

Presenting Marketing Outcomes Effectively (or how to not be boring in meetings)

Marketing Presentation Tips Their eyes met. He felt it right away. That feeling. There was a connection, something unspoken, intangible, but nevertheless electric. She...

11 May 2016

All You Need To Know About AdWords Ad Extensions (Part 2)

Don't be one of many. Stand out from the crowd with Ad Extensions. In my previous post I talked about AdWords Manual Ad Extensions and how to use them to take your paid...

25 April 2016

7 Quick Fixes For Your AdWords PPC Account

Way back when, I worked as a Digital Marketing Manager for a large travel company based in Surrey. Whilst I quickly realised that for me there’s nothing quite like the...

26 February 2016

Welcome To A Better Mobile Experience

Not content with deleting the sidebar ads from SERPs earlier this week, Google continues its fight for a better and faster mobile experience and launches Accelerated Mobile...

24 February 2016

What Does Google AdWords’ Removal Of The Sidebar Ads Really Mean?

The PPC industry was up in arms on Friday with Google’s announcement that the Sidebar (ads on the right of the desktop SERP) was being retired. From now on, for “highly...

18 February 2016

Storm Events: Join us for our Next Event in Leith!

Come join us on 15 March for Designing with Data, the second evening in our Storm Events series. We'll be talking about measuring site performance with simple metrics and...

2 September 2015

What the Vikings Can Teach Us about Brand

Bluetooth is a well-known technology in the 21st Century. The symbol for Bluetooth is recognisable on many devices, from cars and mobile phones, to PCs and tablets. It is...

25 August 2015

Full Stack Marketing 2015 – the Rundown

How I Missed the Best Gig of my Life The date was 1st December 1991, and I’d spent the day at University attending lectures (for once!) and getting some groceries. I...

3 March 2015

Storm ID Discuss the Merits of Programmatic Buying

Storm’s Head of Paid Search, Steve Hope, will be part of a panel hosted by Rocket Fuel this Thursday at the Glasshouse Hotel in Edinburgh to discuss the benefits of...

17 February 2015

AdWords Account Restructures: How To – Part 2

Last time we looked into signs your AdWords account might be due for a tidy up and reasons it could potentially improve your performance. Remember, it's not always a bad...