Tag

Digital Marketing

30 November 2016

The 4 Purposes of Content: Creating a Marketing Strategy that Really Works

Great content should be at the core of your marketing strategy More and more businesses have discovered the value of content marketing. If done well, it is a great way of...

23 November 2016

Inbound Marketing for Startups and Small Businesses: How to Acquire Customers and Become Famous

What do you do when the ever-changing business environment springs up a new thing?   Do you bury your head in the sand? You shouldn’t unless underground is your...

21 November 2016

How to Pick the Right Marketing Platform for Your Business

Perhaps you have been at this ‘marketing your business’ thing for a while now and consider yourself a guru at traditional digital marketing techniques. However, marketing...

1 November 2016

Why You Should Love Your Competitors

The wise learn many things from their enemies. Aristophanes ‘Enemies’ may be a slightly too strong a term, but you get the point. No matter what your sector,...

28 October 2016

6 Signs Your Marketing Campaigns Are Failing

As Viking Beserker, you'd fancy your chances in a battle. Yes, in truth it might be partly to do with the narcotics, but you are formidable, you have a big axe and few...

25 October 2016

6 Ways B2B Marketers are Struggling with Content Marketing

Content builds relationships. Relationships are built on trust. Trust drives revenue. Andrew Davis We love content. We love the impact the right words can have on...

20 October 2016

Which Attribution Model Should You Pick for Your Multi-Channel Campaign?

Ever felt like you are darting around aimlessly in the dark when it comes to the effectiveness of your communication channels? Attribution models were created to rescue...

18 October 2016

Content Amplification Strategy: 5 Great Ways to Make Sure Your Content Is Read

After spending eons writing your brilliant blog, it is easy to think it’s the marketing miracle your business has been waiting for. But is it? The only way to make...

12 October 2016

How to Build a Measurement Plan to Get Better Quality Marketing Data

Stop Guessing: A Marketing Measurement Plan That Works I am currently training for a marathon. Traditionally, I would just go for a run roughly every second day...

4 October 2016

If You Want Your Ideas to Work, Base Them on Actual Data

“When leveraged intelligently, big data can reveal incredibly useful trends and patterns that can lead to huge improvements in a company’s various business strategies,...