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Digital Marketing

12 January 2017

The True Benefits of Social Media for Businesses

It is amazing how to this day there are still those who are blind to the power of social media, especially in business. It is evident by the way some company leaders refuse...

3 January 2017

The Most Common Content Marketing Mistakes and How to Avoid them

Content marketing mistakes come in various forms. Although most of us know that marketing is a driving force of business success, some still downplay the importance of...

28 December 2016

How to Get Marketing Data without Disturbing the User Experience

Businesses launch marketing campaigns with the intention of attracting new clients or maintaining existing relationships, but sometimes collecting marketing data for...

16 December 2016

Customer Experience in Marketing: How to Effectively Integrate Online and Offline Channels

Harmony makes small things grow, lack of it makes great things decay. Sallust In the ever-evolving world in which we live, it’s important not to get wrapped up in any...

30 November 2016

The 4 Purposes of Content: Creating a Marketing Strategy that Really Works

Great content should be at the core of your marketing strategy More and more businesses have discovered the value of content marketing. If done well, it is a great way of...

23 November 2016

Inbound Marketing for Startups and Small Businesses: How to Acquire Customers and Become Famous

What do you do when the ever-changing business environment springs up a new thing?   Do you bury your head in the sand? You shouldn’t unless underground is your...

21 November 2016

How to Pick the Right Marketing Platform for Your Business

Perhaps you have been at this ‘marketing your business’ thing for a while now and consider yourself a guru at traditional digital marketing techniques. However, marketing...

1 November 2016

Why You Should Love Your Competitors

The wise learn many things from their enemies. Aristophanes ‘Enemies’ may be a slightly too strong a term, but you get the point. No matter what your sector,...

28 October 2016

6 Signs Your Marketing Campaigns Are Failing

As Viking Beserker, you'd fancy your chances in a battle. Yes, in truth it might be partly to do with the narcotics, but you are formidable, you have a big axe and few...

25 October 2016

6 Ways B2B Marketers are Struggling with Content Marketing

Content builds relationships. Relationships are built on trust. Trust drives revenue. Andrew Davis We love content. We love the impact the right words can have on...

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