Category

Tips & Tricks

23 August 2016

Engaging Content Ideas – Here’s How

So we’ve all accepted that content is king. But the next question is how do you create content that encourages current and potential customers to engage with...

16 August 2016

Most Successful Online Lead Generation Techniques

Mary enters a 5km fun run. With little running experience, she now needs to find the perfect shoes to carry her across the finish line. Her search entails checking out...

7 July 2016

Don’t Be a Basket Case (or: How to Reduce Basket Abandonment in e-Commerce)

Do you have the time, to listen to me whine, about... Basket abandonment. Basket abandonment has got to be the biggest bugbear of every e-Commerce digital marketing...

22 June 2016

Why Even the Best Copy Their Competitors

You don't have to re-invent the wheel - often a good competitor analysis can do the trick.   When you’re developing a marketing strategy for your brand or...

13 June 2016

How to be Successful in Content Marketing: The Art of Finding and Delighting the Right Audience

Content marketing is a great way to generate leads, win new customers, and establish a thought leadership within your field of expertise. The problem is: all your efforts...

27 May 2016

The Hottest Online Marketing Tools For 2016

Have you ever tried putting together a BILLY bookshelf without a spanner? Don’t do it. In theory, it should look like this: The result of what you will...

25 May 2016

Presenting Marketing Outcomes Effectively (or How to Not Be Boring in Meetings)

Marketing Presentation Tips Their eyes met. He felt it right away. That feeling. There was a connection, something unspoken, intangible, but nevertheless electric. She...

11 May 2016

All You Need To Know About AdWords Ad Extensions (Part 2)

Don't be one of many. Stand out from the crowd with Ad Extensions. In my previous post I talked about AdWords Manual Ad Extensions and how to use them to take your paid...

25 April 2016

7 Quick Fixes For Your AdWords PPC Account

Way back when, I worked as a Digital Marketing Manager for a large travel company based in Surrey. Whilst I quickly realised that for me there’s nothing quite like the...

7 April 2016

Get Noticed With AdWords Ad Extensions (Part 1)

Add AdWords ad extensions to your campaigns and stand out from the crowd. As digital marketers, we want our paid search campaigns to perform well (definitely better than...