Tips & Tricks

25 April 2016

7 Quick Fixes For Your AdWords PPC Account

Way back when, I worked as a Digital Marketing Manager for a large travel company based in Surrey. Whilst I quickly realised that for me there’s nothing quite like the...

7 April 2016

Get Noticed With AdWords Ad Extensions (Part 1)

Add AdWords ad extensions to your campaigns and stand out from the crowd. As digital marketers, we want our paid search campaigns to perform well (definitely better than...

1 October 2015

Handling MKMapView Annotation Pins on the Same Coordinate with Swift

This is an updated version of a post I made in early 2013 that proved popular. This update reworks the solution from Objective-C to Swift 2.0. The code inline below is...

7 August 2015

How to Combat Referral Spam in Google Analytics!

Referral spam in Google Analytics has been a growing issue, and one that has affected most accounts at some point in the last few months. It results in odd data appearing...

19 March 2015

Private Method Access Modifiers as Code Smells

There's a couple of anti-patterns that I've noticed in my own code. Private methods are a code smell Private methods are not inherently bad, but they are a sign that you...

3 March 2015

Storm ID Discuss the Merits of Programmatic Buying

Storm’s Head of Paid Search, Steve Hope, will be part of a panel hosted by Rocket Fuel this Thursday at the Glasshouse Hotel in Edinburgh to discuss the benefits of...

17 February 2015

AdWords Account Restructures: How To – Part 2

Last time we looked into signs your AdWords account might be due for a tidy up and reasons it could potentially improve your performance. Remember, it's not always a bad...

10 February 2015

AdWords Account Restructures: When and Why – Part 1

AdWords accounts are nothing if not fiddly and even at the best of times can be entirely enigmatic. Knowing when to tear the whole thing apart and rebuild it is a learned...

10 April 2014

Thank you Steve Jackson … mapping a digital marketing channel strategy

Just recently I have been reading Steve Jackson’s excellent Cult of Analytics: Driving Online Marketing Strategies using Web Analytics (2009). In this book, Steve...

17 March 2014

The problems in managing paid search keywords

As the ‘key’ element in any paid search campaign, it’s a shame just how much the concept of keywords is misunderstood. Unlike most other uses of the term...