Category

Tips & Tricks

30 November 2016

The 4 Purposes of Content: Creating a Marketing Strategy that Really Works

Great content should be at the core of your marketing strategy More and more businesses have discovered the value of content marketing. If done well, it is a great way of...

21 November 2016

How to Pick the Right Marketing Platform for Your Business

Perhaps you have been at this ‘marketing your business’ thing for a while now and consider yourself a guru at traditional digital marketing techniques. However, marketing...

17 November 2016

SEO for Blogging: 5 Steps to Make Your Blog Rank Well on Google

Have you used all the facets of SEO for blogging? Is it important to know all the steps of SEO for blogging? Consider the high school days, who could ever forget them?...

18 October 2016

Content Amplification Strategy: 5 Great Ways to Make Sure Your Content Is Read

After spending eons writing your brilliant blog, it is easy to think it’s the marketing miracle your business has been waiting for. But is it? The only way to make...

12 October 2016

How to Build a Measurement Plan to Get Better Quality Marketing Data

Stop Guessing: A Marketing Measurement Plan That Works I am currently training for a marathon. Traditionally, I would just go for a run roughly every second day...

6 October 2016

Repurposing and Reformatting: Intelligent & Efficient Content Marketing

Whilst it would be fantastic if every business had all the time in the world to regularly produce new content for each of their platforms, in reality there simply isn’t...

28 September 2016

The Psychology of Sharing: 5 Lessons for Marketers

I check my phone while having breakfast. No new WhatsApp messages, but three Facebook notifications. I open the app and see that my best friend has shared a post on my...

26 September 2016

7 Intelligent Ways to Use Content To Grow Your Business

Content. It’s a broad term. Whatever medium you use to reach out to your market, content is increasingly the key to success. What use is a video if nobody watches...

21 September 2016

B2B Lead Generation: 6 Ways to Assess Your Success

How do you measure success? Be it personal or professional, answering this question isn't easy. When it comes to digital B2B marketing, the process is rather tricky. (But...

12 September 2016

The Best (Free) Online Courses for Marketers

A wise man with wild hair once famously said: “I know that I know nothing”   (Unfortunately, this picture by Jacques-Louis David shows the last moments of...