Storm’s Head of Paid Search, Steve Hope, will be part of a panel hosted by Rocket Fuel this Thursday at the Glasshouse Hotel in Edinburgh to discuss the benefits of programmatic buying. What is Programmatic Buying? Programmatic buying describes online display advertising that is aggregated, bought, analysed and optimised in real-time via demand side software […]
Just recently I have been reading Steve Jackson’s excellent Cult of Analytics: Driving Online Marketing Strategies using Web Analytics (2009). In this book, Steve usefully extended the original “REAN” model (see below) to web analytics as a way of defining a relevant and powerful set of Key Performance Indicators (KPIs) for an organisation to track […]
As the ‘key’ element in any paid search campaign, it’s a shame just how much the concept of keywords is misunderstood. Unlike most other uses of the term ‘keyword’ – which often refers to them as elements of a search query string – in paid search, keywords are the tool used to match search queries, […]
Storm ID are looking forward to taking to the stage next week at the Scottish Public Sector and Digital Technology conference which is being held on the 19th of March at the Sun Oracle offices in Linlithgow. The conference, will focus on how the ever evolving digital landscape continues to change the way business is […]
A few thoughts from the Storm ID team on what we think you should be keeping an eye on in 2014. We may not have the exact answers but we do have opinions, quite a few actually from new connected technologies to the realisation of the value of data – as the saying goes its […]
In a separate article I discussed how to compare time-related data to determine correlation. I thought it might be helpful to include a method for recording the server time to the visit using a custom variable.
Google Analytics is an excellent tracking tool for determining click-through paths and their resulting behaviour. But what if you wanted to determine the effect of something more subtle, with no direct click path.
Read research undertaken at Storm ID about the impact and growth of (not provided) in search data. Just what volume of global searches are impacted by (not provided)?
Storm ID’s support team, James, Valerie, Kevin, Tom and David, all love the new Google Nexus 7. Discover the apps that make they insist you MUST download first!
Discover methods to use Google Analytics data to overcome the issue of (not provided) in organic search reporting in Google Analytics itself.