Category

Tips & Tricks

7 August 2015

How to Combat Referral Spam in Google Analytics!

Referral spam in Google Analytics has been a growing issue, and one that has affected most accounts at some point in the last few months. It results in odd data appearing...

19 March 2015

Private Method Access Modifiers as Code Smells

There's a couple of anti-patterns that I've noticed in my own code. Private methods are a code smell Private methods are not inherently bad, but they are a sign that you...

3 March 2015

Storm ID Discuss the Merits of Programmatic Buying

Storm’s Head of Paid Search, Steve Hope, will be part of a panel hosted by Rocket Fuel this Thursday at the Glasshouse Hotel in Edinburgh to discuss the benefits of...

17 February 2015

AdWords Account Restructures: How To – Part 2

Last time we looked into signs your AdWords account might be due for a tidy up and reasons it could potentially improve your performance. Remember, it's not always a bad...

10 February 2015

AdWords Account Restructures: When and Why – Part 1

AdWords accounts are nothing if not fiddly and even at the best of times can be entirely enigmatic. Knowing when to tear the whole thing apart and rebuild it is a learned...

10 April 2014

Thank you Steve Jackson … mapping a digital marketing channel strategy

Just recently I have been reading Steve Jackson’s excellent Cult of Analytics: Driving Online Marketing Strategies using Web Analytics (2009). In this book, Steve...

17 March 2014

The problems in managing paid search keywords

As the ‘key’ element in any paid search campaign, it’s a shame just how much the concept of keywords is misunderstood. Unlike most other uses of the term...

13 March 2014

Joining up Public Services with the Digital Public

Storm ID are looking forward to taking to the stage next week at the Scottish Public Sector and Digital Technology conference which is being held on the 19th of March at the...

17 January 2014

Storm ID Team’s Digital Predictions 2014

Here are the Storm ID team's Digital Predictions 2014 on what we think you should be keeping an eye on in 2014. We may not have the exact answers but we do have opinions,...

2 December 2013

Google Analytics: Tracking Visit Time

In a separate article I discussed how to compare time-related data to determine correlation. I thought it might be helpful to include a method for recording the server...