A few thoughts from the Storm ID team on what we think you should be keeping an eye on in 2014. We may not have the exact answers but we do have opinions, quite a few actually from new connected technologies to the realisation of the value of data – as the saying goes its [...]
In a separate article I discussed how to compare time-related data to determine correlation. I thought it might be helpful to include a method for recording the server time to the visit using a custom variable.
Google Analytics is an excellent tracking tool for determining click-through paths and their resulting behaviour. But what if you wanted to determine the effect of something more subtle, with no direct click path.
Read research undertaken at Storm ID about the impact and growth of (not provided) in search data. Just what volume of global searches are impacted by (not provided)?
Storm ID’s support team, James, Valerie, Kevin, Tom and David, all love the new Google Nexus 7. Discover the apps that make they insist you MUST download first!
Discover methods to use Google Analytics data to overcome the issue of (not provided) in organic search reporting in Google Analytics itself.
A Google account enables access to Google services, including Google Analytics, Google Plus, and Gmail. Creating a Google Account There are two steps required in order to create a Google Account and link your email address to it If you already have a Google account, but want to link another email address to it, such [...]
Online advertising is experiencing a revolution. Moving away from traditional, ‘black box’, models of online advertising where digital marketers have had little to no transparency around how campaigns are actually performing, the arrival of demand-side platforms (DSPs) and real-time-bidding (RTB) is a game changer. With conversion rates improved by as much as 150%, Storm ID’s [...]
It’s tricky to get in a flutter about yet another social media app. When it’s a social media app run by Twitter however, that’s a different matter. Vine, which supports the creation, discovery and sharing of looping six second videos, hit screens in early 2013 and since then has claimed the top spot on Apple’s [...]
How do we know if our solutions are working for our clients and their users? How do we know how well they are working? How can we tell if the changes we make are improving the solution? Tracking the use of our websites is vital for improving the quality of our work and the performance [...]