There’s a couple of anti-patterns that I’ve noticed in my own code. Private methods are a code smell Private methods are not inherently bad, but they are a sign that you might be missing out on an opportunity to make a useful abstraction. If you have a private method that calls another private method, then […]
Storm’s Head of Paid Search, Steve Hope, will be part of a panel hosted by Rocket Fuel this Thursday at the Glasshouse Hotel in Edinburgh to discuss the benefits of programmatic buying. What is Programmatic Buying? Programmatic buying describes online display advertising that is aggregated, bought, analysed and optimised in real-time via demand side software […]
Last time we looked into signs your AdWords account might be due for a tidy up and reasons it could potentially improve your performance. Remember, it’s not always a bad thing if you’ve discovered your structure to be less than perfect. If anything, you should be pleased you’ve spotted an area for improvement. That’s usually […]
AdWords accounts are nothing if not fiddly and even at the best of times can be entirely enigmatic. Knowing when to tear the whole thing apart and rebuild it is a learned skill and not a proposition to be taken lightly. In this mini-series I’ll be shining some light on the process all the way […]
Just recently I have been reading Steve Jackson’s excellent Cult of Analytics: Driving Online Marketing Strategies using Web Analytics (2009). In this book, Steve usefully extended the original “REAN” model (see below) to web analytics as a way of defining a relevant and powerful set of Key Performance Indicators (KPIs) for an organisation to track […]
As the ‘key’ element in any paid search campaign, it’s a shame just how much the concept of keywords is misunderstood. Unlike most other uses of the term ‘keyword’ – which often refers to them as elements of a search query string – in paid search, keywords are the tool used to match search queries, […]
Storm ID are looking forward to taking to the stage next week at the Scottish Public Sector and Digital Technology conference which is being held on the 19th of March at the Sun Oracle offices in Linlithgow. The conference, will focus on how the ever evolving digital landscape continues to change the way business is […]
Here are the Storm ID team’s Digital Predictions 2014 on what we think you should be keeping an eye on in 2014. We may not have the exact answers but we do have opinions, quite a few actually from new connected technologies to the realisation of the value of data – as the saying goes […]
In a separate article I discussed how to compare time-related data to determine correlation. I thought it might be helpful to include a method for recording the server time to the visit using a custom variable.
Google Analytics is an excellent tracking tool for determining click-through paths and their resulting behaviour. But what if you wanted to determine the effect of something more subtle, with no direct click path.