How do we know if our solutions are working for our clients and their users? How do we know how well they are working? How can we tell if the changes we make are improving the solution? Tracking the use of our websites is vital for improving the quality of our work and the performance [...]
7 Common Google Analytics Mistakes (And How To Avoid Them)
Google Analytics is an excellent and powerful tool to help you understand how people interact with your website. Understanding how your website users behave and how they try to look to get value from your website is key to evolving your website to improve their experience on your site, and by extension the value you [...]
Supercharge Your Social Media Strategy in 5 Minutes
If you feel that your social media strategy has become out of contol and you’re spending more time making ad-hoc posts than actually engaging with your community, then take heed of the following advice to supercharge your social media strategy in 5 minutes. 1. Overhaul Your Social Media Channels Write down all of the social [...]
Facebook Gets Interesting…
Hot off the press – Facebook have launched Interest Lists,which allows users to organise and tailor their news feed to display the things that they’re interested in.
Make Your Robot Overlords Bow Down To You
Since robots exclusion was first considered (in 1994!) there have been several valid reasons for wanting to exclude robots from indexing some or all of your website content. Discover how to create correct robots.txt files and learn to avoid the common pitfalls. Avoid costly indexing mistakes with our handy guide.
Brands: It’s Your Turn For Facebook Timeline
Today Facebook announced Timeline for brands. We’ve been sitting on the edge of our seats at Storm ID, waiting for the official announcement from Facebook following the release of Timeline for personal profiles. Brands have until the 30th March 2012 before every Facebook page is updated to the new layout. Here’s a run down of [...]
Responsive wireframing
There has been a lot of talk recently on the web about the best responsive design workflow, and part of that is the best way to wireframe for a responsive design. We’ve been wrestling with these topics at Storm ID too, and I wanted to share a little of how we’re working on it at [...]
We Like a Challenge: Responsive Design on Sharepoint 2010
When it came to rebuilding the Tramway website – that wonderful arts icon located in southside Glasgow – we felt that this type of content-rich site would benefit from a content first, responsive approach. However, we weren’t sure how responsive design would fly with SharePoint. For legacy reasons, the rebuild had to be done on [...]
Steve Krug on DIY Usability Testing
>Last week I attended the Etre Get Together with Anders Ramsay (on Agile Design) Louis Rosenfeld (on Adaptable Information Architecture) and Steve Krug (on DIY Usability Testing). This was a really useful three-day workshop, jam-packed with practical advice. Here then are a few words of wisdom from Steve Krug. If you’ve read his book, Rocket [...]
The Wisdom of SoLoMo
How social media, location services and mobile access are revolutionising bricks and mortar business. SoLoMo – not an ancient Middle Eastern king with untold wisdom and a penchant for threatening to cleave babies in two, but the acronym now increasingly bandied about as shorthand for social media, location and mobile. Yesterday, part of our Digital [...]