Tips & Tricks

22 June 2016

Why Even The Best Copy Their Competitors

You don't have to re-invent the wheel - often a good competitor analysis can do the trick.   When you’re developing a marketing strategy for your brand or...

13 June 2016

How To Be Successful In Content Marketing: The Art Of Finding And Delighting The Right Audience

Content marketing is a great way to generate leads, win new customers, and establish a thought leadership within your field of expertise. The problem is: all your efforts...

27 May 2016

The Hottest Online Marketing Tools For 2016

Have you ever tried putting together a BILLY bookshelf without a spanner? Don’t do it. In theory, it should look like this: The result of what you will...

25 May 2016

Presenting Marketing Outcomes Effectively (or How To Not Be Boring In Meetings)

Marketing Presentation Tips Their eyes met. He felt it right away. That feeling. There was a connection, something unspoken, intangible, but nevertheless electric. She...

11 May 2016

All You Need To Know About AdWords Ad Extensions (Part 2)

Don't be one of many. Stand out from the crowd with Ad Extensions. In my previous post I talked about AdWords Manual Ad Extensions and how to use them to take your paid...

25 April 2016

7 Quick Fixes For Your AdWords PPC Account

Way back when, I worked as a Digital Marketing Manager for a large travel company based in Surrey. Whilst I quickly realised that for me there’s nothing quite like the...

7 April 2016

Get Noticed With AdWords Ad Extensions (Part 1)

Add AdWords ad extensions to your campaigns and stand out from the crowd. As digital marketers, we want our paid search campaigns to perform well (definitely better than...

1 October 2015

Handling MKMapView Annotation Pins on the Same Coordinate with Swift

This is an updated version of a post I made in early 2013 that proved popular. This update reworks the solution from Objective-C to Swift 2.0. The code inline below is...

7 August 2015

How to Combat Referral Spam in Google Analytics!

Referral spam in Google Analytics has been a growing issue, and one that has affected most accounts at some point in the last few months. It results in odd data appearing...

19 March 2015

Private Method Access Modifiers as Code Smells

There's a couple of anti-patterns that I've noticed in my own code. Private methods are a code smell Private methods are not inherently bad, but they are a sign that you...