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Opinion

12 January 2017

The True Benefits of Social Media for Businesses

It is amazing how to this day there are still those who are blind to the power of social media, especially in business. It is evident by the way some company leaders refuse...

3 January 2017

The Most Common Content Marketing Mistakes and How to Avoid them

Content marketing mistakes come in various forms. Although most of us know that marketing is a driving force of business success, some still downplay the importance of...

21 December 2016

How to Get More Facebook Followers for Your Business

Trying to get more Facebook followers may seem like you’re in a popularity contest, trying to grab some attention from anyone and everyone. Introverts almost certainly...

16 December 2016

Customer Experience in Marketing: How to Effectively Integrate Online and Offline Channels

Harmony makes small things grow, lack of it makes great things decay. Sallust In the ever-evolving world in which we live, it’s important not to get wrapped up in any...

8 December 2016

Mission Impossible? How we built and launched a grants application system in just 6 weeks using agile methodology

A couple of months ago, we were approached by Historic Environment Scotland (HES) with an exciting project: building a grant application platform from scratch that would...

6 December 2016

Digital Marketing Trends in 2017: What Will Change?

What will be the digital marketing trends in 2017? 2016 is coming to an end and it's that time of the year when we start thinking about resolutions for the coming 12...

30 November 2016

The 4 Purposes of Content: Creating a Marketing Strategy that Really Works

Great content should be at the core of your marketing strategy More and more businesses have discovered the value of content marketing. If done well, it is a great way of...

23 November 2016

Inbound Marketing for Startups and Small Businesses: How to Acquire Customers and Become Famous

What do you do when the ever-changing business environment springs up a new thing?   Do you bury your head in the sand? You shouldn’t unless underground is your...

21 November 2016

How to Pick the Right Marketing Platform for Your Business

Perhaps you have been at this ‘marketing your business’ thing for a while now and consider yourself a guru at traditional digital marketing techniques. However, marketing...

17 November 2016

SEO for Blogging: 5 Steps to Make Your Blog Rank Well on Google

Have you used all the facets of SEO for blogging? Indeed, for blogging, is it important to know all the steps of SEO? Consider the high school days, who could ever forget...

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