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Opinion

21 January 2016

Digital Distribution of Healthcare Services

In a previous post we highlighted how organisations across many sectors have derived competitive advantage by owning the distribution channel for their products and services...

19 January 2016

From Distribution to Customer Experience

Starting a new business in any industry sector before the internet was hard. Really hard. It required not only a good product/service, a compelling price point with...

24 September 2015

Don’t let your UX be ruled by HiPPOs!

How to be a strong UX participant, and make your voice heard! The successful delivery of a User Experience-driven product or service depends on more than technical...

16 September 2015

How to Learn Technologies and Platforms using Development Playgrounds

As part of my induction to Storm ID as a Graduate Web Developer, I have had the chance to work on a small personal project to help me learn more about the technologies and...

15 September 2015

Programmatic Display

Ignore Audiences if you Want to Do it Right Banner ads suck. Who clicks them anyway? I don’t want to see ads for things I’m not interested in when I’m trying to read...

10 September 2015

Digital Strategy? Delivery is the Strategy

These days, I am less and less sure of the value of comprehensive digital strategies and roadmaps and the need for excessively detailed planning up front. Digital simply just...

2 September 2015

What the Vikings Can Teach Us about Brand

Bluetooth is a well-known technology in the 21st Century. The symbol for Bluetooth is recognisable on many devices, from cars and mobile phones, to PCs and tablets. It is...

1 September 2015

Ad Automation and the Mouths of Gift Horses

I’m not really sure there’s anything Google loves better than introducing new products and features to their customers. It must be the same sensation you get when you...

27 August 2015

How working on an SDK brings developers together

Development kits are the glue for developers When I was being recruited by Storm, one of the first things we discussed was their SDK for developers to use on big projects...

25 August 2015

Full Stack Marketing 2015 – the Rundown

How I Missed the Best Gig of my Life The date was 1st December 1991, and I’d spent the day at University attending lectures (for once!) and getting some groceries. I...

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