Author

John Hughes

21 November 2016

How to Pick the Right Marketing Platform for Your Business

Perhaps you have been at this ‘marketing your business’ thing for a while now and consider yourself a guru at traditional digital marketing techniques. However, marketing...

17 November 2016

SEO for Blogging: 5 Steps to Make Your Blog Rank Well on Google

Have you used all the facets of SEO for blogging? Is it important to know all the steps of SEO for blogging? Consider the high school days, who could ever forget them?...

28 October 2016

6 Signs Your Marketing Campaigns Are Failing

As Viking Beserker, you'd fancy your chances in a battle. Yes, in truth it might be partly to do with the narcotics, but you are formidable, you have a big axe and few...

20 October 2016

Which Attribution Model Should You Pick for Your Multi-Channel Campaign?

Ever felt like you are darting around aimlessly in the dark when it comes to the effectiveness of your communication channels? Attribution models were created to rescue...

18 October 2016

Content Amplification Strategy: 5 Great Ways to Make Sure Your Content Is Read

After spending eons writing your brilliant blog, it is easy to think it’s the marketing miracle your business has been waiting for. But is it? The only way to make...

21 September 2016

B2B Lead Generation: 6 Ways to Assess Your Success

How do you measure success? Be it personal or professional, answering this question isn't easy. When it comes to digital B2B marketing, the process is rather tricky. (But...

6 September 2016

How to Build a Successful Omni Channel Marketing Campaign

Omni channel marketing  – so many channels, so little time When people think of Starbucks, they usually think of coffee. But supplying patrons with an array of...

2 September 2016

Psychologically Profiling Your Buyer Personas

How do personality traits help you develop buyer personas? We spend a lot of time in Inbound Marketing talking about buyer personas and researching our ideal customers to...

29 August 2016

What are Buyer Personas?

Defining your buyer personas should be the first step when developing a marketing campaign - and one of the most crucial ones as your marketing message and content should be...