Author

John Hughes

6 September 2016

How to Build a Successful Omni Channel Marketing Campaign

Omni channel marketing  – so many channels, so little time When people think of Starbucks, they usually think of coffee. But supplying patrons with an array of...

2 September 2016

Psychologically Profiling Your Buyer Personas

How do personality traits help you develop buyer personas? We spend a lot of time in Inbound Marketing talking about buyer personas, and researching our ideal customers to...

29 August 2016

What are Buyer Personas?

Defining your buyer personas should be the first step when developing a marketing campaign - and one of the most crucial ones as your marketing message and content should be...

25 August 2016

Full Stack Marketing 2016 – The Rundown

Ten reasons why the future of digital marketing is bright A lot can happen in a year, and the year that has passed since Full Stack Marketing 2015 is no exception. In...

23 August 2016

Engaging Content Ideas – Here’s How

So we’ve all accepted that content is king. But the next question is how do you create content that encourages current and potential customers to engage with...

16 August 2016

Most Successful Online Lead Generation Techniques

Mary enters a 5km fun run. With little running experience, she now needs to find the perfect shoes to carry her across the finish line. Her search entails checking out...

10 August 2016

The Art and the Science of Modern B2B Marketing

How B2B marketing puts demands on both sides of your brain The premise behind most digital B2B marketing strategies is simple: to reach your audience, you have to employ...

3 August 2016

Lead Analysis: Knowing When Your Leads Are Ready

Lead analysis: your secret weapon to closing more sales Congratulations! You have a lead. While you might think that you’ve reached the finish line in your marketing...

29 July 2016

The Ultimate Digital Marketing Plan to Improve Your Online Performance

It seems that marketing has always been known as primarily a creative endeavour but this is no longer the case. CMOs and senior marketers are under more and more pressure...