Storm ID have been appointed following a competitive tender process to develop the full digital programme to support the relaunch of the Battle of Bannockburn centre.
The new visitor centre – set to open in time for the 700th anniversary of the battle in 2014 – will change the way visitors experience Bannockburn, making it a truly world-class experience for this defining moment in Scotland’s history.
The digital activity will include the official Bannockburn experience website, online ticketing system and e-learning resource.
The interactive website will showcase the new Bannockburn experience, including an immersive 3D experience which is set to inspire visitors new and old alike.
A fully featured online ticketing system will be integrated with the website, serving the general public, travel trade and educational groups.
Learning lies at the core of the official Bannockburn experience and the web resource delivered by Storm ID will also include an e-learning programme for schools.
The Battle of Bannockburn Project is a joint venture by the National Trust for Scotland and Historic Scotland, on behalf of the Scottish Government, with funding support from the Heritage Lottery Fund.
The project aims to set new standards for Scotland’s tourism industry and to establish the site’s position as one of the most historically and culturally important places in Scotland.
Stewart Cruickshank, Head of Client Services at Storm ID, is leading the project:
“Storm ID is honoured to be able to work on such a prestigious project which is monumental not just for the National Trust of Scotland and Historic Scotland but for Scotland as a whole.
“Storm ID’s track record of working in tourism and e-commerce stood us in good stead for pitching a solution that was functional yet matched the flair and ambition befitting of a world class venue.
“The next few years are going to be some of the most exciting in Scottish history so it’s fantastic that Storm ID can be involved in a project which promotes learning and discussion around an equally important part of Scotland’s heritage.”
Colan Mehaffey, Digital Media Manager at the National Trust for Scotland, was tasked with appointing the successful agency:
“We are delighted to have Storm ID on board to develop the new digital programme for the battle of Bannockburn project.
“The National Trust for Scotland and Historic Scotland are working together on a new visitor experience that uses state-of-the art technology to bring the battle to life for 21st century audiences in a way which has never been done before. It is important that the digital element of the project reflects this through an innovative and interactive strategy that both edcuates and entertains audiences, and we feel that Storm ID are the ideal agency to be tasked with this challenge.”